About Santa Barbara County, CA

Since we've been participating in monthly MasterMind group sessions, I've been blessed to meet a lot of great folks like Karyn Greenstreet. My friend and business associate Karyn recently sent me some great tips, which were so AWESOME that I just had to share with you, my fellow bloggers here on AR!

When people search for you on Google, does your site show up on page 1 -- or on page 20 -- of the search engine results?

Since 84% of internet traffic goes through search engines, being ranked highly by search engines will send you a huge number of prospective customers.

Are search engines sending you enough traffic to build your business?

For instance, for the phrase "mastermind group" (which I rank #1), Google sends me 23,000 visitors per year. For the phrase "small business coach" (which I also rank #1), Google sends me over 10,000 visitors per year. Just those two search phrases alone send 30,000 NEW visitors to my site each year.

What if you could do the same for the keywords you want to target

Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand how search engines add sites to their database. Then we'll cover some tips that you can put on your own website that will help you to get listed on search engines and get a higher ranking.

The Major Search Players

Let's start off with the major search engines, the ones that most people use. Google is the most widely used search engine, getting between 55-65% of all searches. Yahoo Search and Microsoft Bing lag far behind with a total of 15-20% each.

While there are thousands of search engines, it's always a good idea to start with submitting your website to the three largest. Why? Because 95% of all searches go through either Google, Yahoo or Bing.

How Search Engines Read Your Site

There are two ways search engines read your site: automated search engine spiders (also known as crawlers and robots) and human-entered (directories).

Spiders follow the links found on your site and enter your site into their search database based on text they find on your pages. This text is either found on your public pages, or the text keywords found in behind-the-scenes "meta tags".

Keyword Density is the number of times your keyword appears on your page as compared to all the text on your page. The higher the density, the higher your rankings. But in case you think you can load your page with keywords in order to fool the search engine, think again. Search engines are smart and you can be penalized for "spamming" keywords on your website. While there is a lot of controversy in the SEO world around keyword density, for plain ease-of-reading for your visitors, don't crowd your website pages with the same keyword over and over again.

Human Directories are few and far between. Just imagine hiring enough people to research the millions of website on the Internet! It's no wonder they're steadily being replaced by automated spiders. Yahoo and DMOZ are some of the most famous human directories, where real people actually evaluate your site and categorize it in their search engine database directory. Getting your listing in a human-entered directory for free (such as DMOZ) can take months. Some human directories, such as Yahoo Directory, are charging a fee for business sites to be included in their directory.

How Search Engines Index and Rank Your Site

Search engines use several techniques to determine which category your site belongs in and what keywords people will use to find your site when using the search engine.

When they crawl your site, they check for repeated keywords in your text, looking for a clue as to the purpose of your site or a particular page. Search engines can not read the text in graphics, so if you are using a graphic-based navigation or have your keywords on a graphic next to your logo, the search engine will not notice that text. There are special ways to code a graphic to insert keywords, called ALT tags.

Some search engines will rank your site based on behind-the-scenes coding called "meta tags." Each page gets a meta tag for a page title, page description, and keyword list. While not every search engine will read meta tags, it certainly can't hurt to use them. Most search engines will read your Title tag. Google's Matt Cutts says that Google definitely reads your Description tag as well.

There are about a dozen more SEO techniques you can use (which I teach in my SEO For Everyone class), but for now, the above techniques should get you started on the path to good SEO.

Submitting Your Site to Search Engines

Once your site is primed and ready for the search engines, then you have to submit it to them. You have two choices: either go to each search engine and submit your site individually, or use a search engine submission tool.

Remember that the majority of searchers use either Google, Yahoo or Bing so consider submitting to those first. You'll often find a link on their main page where you can add a site to their search engine. If you want to automate the process, use an automated submission tool. Make sure the submission search tool you select will analyze your site to tell you if you're really ready to submit, then submit your site to the top search engines for you.

Submit your site to the search engines:

· http://www.google.com/addurl/

· http://www.bing.com/docs/submit.aspx

Preparing your site for submission to search engines can feel like a daunting task. With the above tips in mind, you will save yourself a lot of time and frustration when it comes time to submitting your site and rank higher in search results.

Karyn Greenstreet is an internationally-known self-employment expert and speaker. She has taught over 260,000 people worldwide and is extraordinarily passionate about helping self-employed people to increase traffic, sales and profits through internet marketing. Visit her website at www.PassionForBusiness.com

2011 Real Estate Market Update -- Orcutt Homes Sales

Looking at the sales figures for 2011, the number of homes sold increased by about 8% in Orcutt. However, the average sales price went down 10% which is a considerable decline. Days on market increased to 103, so it took longer to sell a home in 2011. However, that figure is probably affected by the increase in short sale listings which stay on market while bank approval is obtained. Short sales increased by 28% in the Orcutt area. Foreclosures also increased but not as drastically -- they increased about 7%. Overall, the appetite for homes in the Orcutt is strong, but distress sales comprise 57% of the homes sold and that continues to put downward pressure on pricing.

If you are considering selling your Orcutt CA home and you would like a comparative market analysis, feel free to contact my office at (805) 938-9950 and set up an appointment. I specialize in short sales and distress sales. If you are interested in buying a home in Orcutt CA, I will be happy to assist you and provide a list of available homes in Orcutt CA and the surrounding area.

Tni LeBlanc is an independent Real Estate Broker, Attorney, Short Sale Agent, Certified HAFA Specialist (CHS), and Certified Distressed Property Expert (CDPE) and Short Sale and Foreclosure Resource Agent (SFR) serving Santa Maria, Orcutt, Lompoc, Nipomo, and Arroyo Grande on the Central Coast of California.

* Stick built SFRs & PUDs. Zip codes 93455. Based on the information from the Central Coast Regional MLS. The Association, the Multiple Listing Service, nor Mint Properties guarantees or is in any way responsible for its accuracy. Data maintained by the Association or its MLS may not reflect all real estate activity in the real estate market. School district boundaries are subject to change and must be verified with the appropriate authority. Nothing in this article is intended to solicit listings currently under contract with another broker. This article offers no legal or tax advice and is for information purposes only. Those considering a short sale are advised to consult with their own attorney for legal advice, and their tax professional for tax advice prior to entering into a short sale listing agreement.

Copyright © 2012 Tni LeBlanc *2011 Real Estate Market Update --Orcutt Home Sales*

Lynn Friedman called me this morning to ask for my email address, and I gave her rpbrown@realtor.com. I guess the realtor.com email address was impressive, because she asked how I got it that email.

I got my Realtor.com email forwarding address many years ago, and I use it for marketing materials and online postings. I don't want to put my "real" email address online or in marketing materials because I get way too much spam already!

I told Lynn that she could get a realtor.com email address also and it's very simple. I told her I would post instructions here on AR for her and our fellow colleagues. It's great because once you give your email address, EVERYONE instantly knows what career you have! There's no guessing because the domain name speaks for itself.

ALERT: Did you know that you also can get a Realtor.com email? And did you know that it's FREE?!?

This is an email FORWARDING address so you cannot send outgoing emails from this address. However, it's great for incoming emails because it filters out (some) spam and then sends directly to your regular email.

Want the recognition and prestige of a branded email address that's much more professional than gmail, yahoo, or hotmail? Take a moment to secure your own REALTOR.COM email address.

All you have to do is to call NAR customer support at (800) 878-4166 x 1 and ask for a REALTOR.COM email forwarding address. You will need your NRDS membership # (or simply your name & company) and the customer care rep will set it up for you over the phone! Now, how's that for easy.

Regina P. Brown

When most people think about tastings in the Santa Barbara area, they naturally think about wine. However, there are several micro-breweries in the area that make beer tasting another great option! In Carpinteria, there is Island Brewing Company. Beer is all they do and they do it well. They have a hardy selection of beers with such favorites as their Island Blonde and their Jubilee Ale. In Santa Barbara, the Brew House offers an full menu of tasty meals to compliment their own brew or any number of international selections. Additionally, on Santa Barbara's Eastside, you can visit Telegraph Brewing or in Goleta, a favorite stop is the Hollister Brewing Company. HBC has a full service restaurant with plenty of flat screen TV's for the sports enthusiast. So, if wine is not really your thing, go for a micro-brew tour!

Cheers everyone!!!