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The One Mistake That, If Corrected, Will Get People to Read Your Blog Post Every Time

03-08-12
Mother Lode Real Estate Master
Mother Lode Real Estate Master: Real Estate Brokerage in Sonora, CA
  • view my blog
  • Office: (209) 533-4242



So you've written a blog post, have you? Sure you have. And you've really put all your heart, mind, soul and strength into it? (Don't we do that with everything we write?)

And you've hit publish. (Click.) And you've sent it out to Facebook, Twitter, Google Plus, etc. (Share. Tweet. Share.)

And now you're waiting for everybody to read it. Right?

The problem is nobody does (or very few). But it was so good (the blog post was). So what could have gone wrong?

I'd like to suggest a simple answer. And if you correct this one thing, it will get people to read (click on) your blog post every time. Well, maybe not every time, but a lot more times than if you didn't correct it!

Here's my answer. Are you ready?

Maybe it's your (spell it) ~ t-i-t-l-e ~ TITLE that needs fixing? :)

I don't espouse to be an expert at writing titles (like Brian Clark and Darren Rowse), but I have gotten better at doing it.

With this in mind I've brought together a list below that includes various of my own blog post titles (in parentheses) as examples pointing to what I try to keep in mind every time I write.

So in the interest of strengthening your own title writing muscle, here we go with...

12 Things to Remember About Writing Titles (plus one bonus):

They need to be ...

1. Personal (You Matter)
2. Catchy (10 Commandments of Blogging)
3. Transparent (I Have a Confession to Make...)
4. Emotional (Things That Make Me Mad)
5. Mysterious (3 Lessons from a Sunken Ship)
6. Encouraging (Parable of the Man Who Wouldn't Give In)
7. Seasonal (What If Santa Was Real?)
8. Ironic (7 Ways to Put Off Procrastination)

They need to ...

9. Capitalize on the power of a question (Would You Do Business With You?)
10. Play off of controversial people (3 Things I Learned About Blogging from Sarah Palin)
11. Point to lists (7 Clues That Somebody’s Lying)
12. Ride on the wave of social media (10 Mistakes People Make with Twitter)

BONUS: Titles don't necessarily need to be short. (The title to this blog post is an example.)

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4 Comments
Blog_tag

Mother Lode Area Real Estate Stats (Feb 2012)

03-08-12
Mother Lode Real Estate Master
Mother Lode Real Estate Master: Real Estate Brokerage in Sonora, CA
  • view my blog
  • Office: (209) 533-4242



I've got the latest Mother Lode market numbers for you to look at today. To begin with, you'll notice the overall sales picture including all sales classes. CLICK HERE to view February 2012 compared to February 2011. CLICK HERE to view January-February 2012 compared to January-February 2011. You'll also want to notice the graphs including the Mother Lode Residential Unit Sales through February 2012 graph versus the previous five years (clickable picture 1 on above left) along with the Mother Lode Residential Volume Sales graph versus the previous five years (clickable picture 2 on the right) and the Mother Lode Residential Average Sales Price graph versus the previous five years (clickable picture 3 on the left below), respectively. (The data used comes from the Tuolumne Multiple Listing Service and is deemed reliable, but not guaranteed.) As usual, I also have some of the numbers in black and white here:

UNIT SALES: Feb 2012 = 80; Feb 2011 = 55; +45%

VOLUME SALES: Feb 2012 = $15,273,891 ; Feb 2011 = $10,751,004; +42%

AVERAGE SALES PRICE: Feb 2012 = $190,923; Feb 2011 = $195,472; -2%


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Blog_tag

10 Mistakes People Make with Facebook [infographic]

03-01-12
Mother Lode Real Estate Master
Mother Lode Real Estate Master: Real Estate Brokerage in Sonora, CA
  • view my blog
  • Office: (209) 533-4242



(click image to enlarge, then in new browser tab or window click again)
















































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Blog_tag

Over Compensation

03-01-12
Mother Lode Real Estate Master
Mother Lode Real Estate Master: Real Estate Brokerage in Sonora, CA
  • view my blog
  • Office: (209) 533-4242



No, I'm not talking about pay rate (though none of us gets paid enough, right?). What I am talking about I'll explain in an illustration.

I am a jogger (some of you know). Sometimes I pull a muscle in my right leg and so I over compensate with my left. I exert pressure. I put more weight on it. What ends up happening is I mess up my left leg, too, along with my right. Now I can't run at all.

And I guess the over compensating point I'm really wanting to make here has to do with when things go wrong.

When things go wrong, we begin to do things to fix the wrong. Right? (I always like doing that.) We begin to make corrections. (At least in our mind they're corrections.) We begin to try to solve the problem. The problem with that is it's so easy to over compensate ~ where we begin to do things that are exerting more pressure in areas that weren't built to withstand that kind of pressure (like my left leg above).

The outflow is we may end up not only NOT fixing the wrong, but creating a whole new and bigger problem.

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1 Comment
Blog_tag

10 Mistakes People Make with Twitter [infographic]

02-24-12
Mother Lode Real Estate Master
Mother Lode Real Estate Master: Real Estate Brokerage in Sonora, CA
  • view my blog
  • Office: (209) 533-4242



(click image to enlarge, then in new browser tab or window click again)


1 Comment