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About Edina's East Edina

10 visions for successful e-commerce by Julia Siegert

07-25-09
Frank Drake
Frank  Drake: Real Estate Agent in Edina, MN

1. A clear vision and goal
They know exactly what they want to achieve. This “laser like focus” helps form an unshakeable conviction and dedication to building a successful online business.

2. Patience and a long-term view
They constantly measure if they are gradually getting there. And they can live with the paradoxes in online retail. For example the Internet changes quickly but organic SEO is a relatively slow process. Every day, every week, every month gives feedback measured in many ways against targets.

3. Taking calculated risks
Taking necessary risk and being prepared to invest is key. Investment is the fuel of a business so choosing where to spend money is critical. Successful websites invest money in activities that generate growth or make them more efficient – ideally both at the same time.

4. A commitment to “Kaizen” or continuous improvement
Winners know this and delight in every little enhancement they make. Whole redesigns are common every 6 – 12 months. The search engines love it. These websites never rest on their laurels because within a few weeks someone could come along and take some of their business. Which is not part of the plan.

5. Successful sites employ good advisors
No one can be expert at everything and having specialist advisors you can trust and follow (and measure results from) is essential. ECommerce does not get simpler as time goes by. Winners pay for the best advice when it comes to strategy, tactics and growing the business.

6. They make decisions quickly and change their mind slowly
In the world of web retailing three months is a long time. Too long for inaction. In general, winners make decisions quickly then measure results and adjust accordingly. All improvements are based on measured results against documented targets – even if the targets are frequently revised.

7. The consumer is King
Changes and improvements should benefit the consumer and in doing so convert more consumers into customers and existing customers into bigger and more frequent spenders. Elegant design might be satisfying but frequent and multiple site enhancements whose effectiveness shows on the bottom line is even more gratifying.

8. Successful sites embrace technology and change
There’s a million teenagers out there who want to steal your business. If they had the funding they’d be doing it now. Keeping abreast of developments online is key in online marketing, news, shifts in online culture and understanding how to read basic web analytics. Being clueless to these things will eventually leave you for dead.

9. Be fair and honest with customers and suppliers
Building a well-loved and respected business is key. The real money is made over the long term through repeat sales and referrals. So by offering great customer service and being fair in all business dealings, long-term relationships can flourish with both customers and suppliers. Customers may take a long time to get but can be lost in an instant through poor customer service. Don’t be afraid to give people their money back. Even smarter sometimes is to offer it very willingly and then chat through other options.

10. There is no such thing as “easy money”
There’s an army of wannabees online wanting to make a million for little or no work and hoping that it is possible to make money for doing next to nothing. Successful retail website owners know that this is a myth and the Internet is like any other business. It is focus, hard work, constant improvement and – if you.re targeting and measuring right – great fun!

Edina South-Harriet Park Open Sunday 26th 12:00 -2:00pm

07-22-09
Kim Melin
Kim Melin: Real Estate Sales Person in Edina, MN
Kim Melin | Edina Realty | kim@kimmelin.com | 952-201-4758
5625 Kellogg Place, Edina, MN
WOW! Prime location, great condition, clean and ready for you! Charming deck, professional landscaping, double sided fireplace between living room a
2BR/1.5BA Single Family House
offered at $459,988
Year Built 1964
Sq Footage 1,264
Bedrooms 2
Bathrooms 1 full, 1 partial
Floors Unspecified
Parking Unspecified
Lot Size 8,345 sqft
HOA/Maint $0 per month

DESCRIPTION

Move in and enjoy, or do some adding of space! Which ever you choose, you will love this location!

see additional photos below
PROPERTY FEATURES

• Central A/C • Central heat • Fireplace
• Tile floor • Living room • Dining room
• Dishwasher • Refrigerator • Stove/Oven
• Basement • Washer • Dryer
• Yard

OTHER SPECIAL FEATURES

• South-HarrietPark
• Prime location
• Nestled in the midst of million dollar homes
• Charming appearance

ADDITIONAL PHOTOS


Photo 1

Photo 2

Photo 3

Photo 4
Contact info:
Kim Melin
Edina Realty
952-201-4758
For sale by agent/broker

powered by postlets Equal Opportunity Housing
Posted: Jul 22, 2009, 4:42pm PDT

10 Ways to Cut Energy Bills

06-30-09
Frank Drake
Frank  Drake: Real Estate Agent in Edina, MN

Staying warm doesn't have to cost a fortune. Here are some ideas from the U.S. Department of Energy for conserving heat and saving money.

When the leaves start falling, you know that the heating bills are about to start rising. But keeping your home warm and cozy on chilly autumn nights doesn't have to break the bank.

The U.S. Department of Energy offers these simple tips and relatively inexpensive home improvements that will help ensure cold gusts stay out and your furnace doesn't have to work harder than it should.

The goal: Conserve energy and keep more of your hard-earned dollars in your pocket.

Share these ideas with customers and use them for your own house. After all, who doesn't need to save a little money these days?

1. Plug air leaks with caulking, sealing, or weather stripping. Save 10 percent ($190 per year) or more on energy bills. Focus on windows, doors, outlets or switch plates on exterior walls.

2. Properly maintain the heating system. Heating accounts for half the average family's energy bill (approximately $950 per year). Make sure the furnace or heat pump receives professional maintenance each year. The small cost (about $75-100 for most service calls) will pay back in better performance all year long.

3. Install a programmable thermostat. Programming the thermostat from 72ºF to 65ºF for eight hours a day while no one is home, or everyone is tucked in bed, will cut the heating bill up to 10 percent ($90 per year), paying for a basic unit in less than a year.

4. Seal and insulate heating ducts. A system can lose up to 60 percent of its warmed air before it reaches the register (wasting $570 in warmed air per year) if ducts are not properly insulated in unheated areas such as attics and crawlspaces.

5. Insulate, insulate, insulate. Adequate insulation in the attic, ceilings, exterior and basement walls, floors, and crawlspaces can save up to 30 percent on home energy bills ($630 per year). Focus on the attic. (Heat rises.) Most homes should have between R-30 and R-49 insulation in the attic. Learn more at www.eere.energy.gov/consumer.

6. Close fireplace dampers when not in use. When in use, reduce heat loss by opening dampers in the bottom of the firebox (if provided) or open the nearest window about an inch, close doors to the room, and lower thermostat setting to 50-55ºF.

7. Let the sun shine in. Open curtains on south facing windows during the day to allow sunlight to naturally heat the home, and close them at night to reduce the chill from cold windows.

8. Stay out of hot water. Water heating accounts for 15 percent of household energy use. Reduce water heating costs by lowering the water heater’s thermostat setting. Each 10ºF reduction can save between 3-5 percent in energy costs. Also insulate the hot water heater and hot water pipes.

9. Install storm windows over single-pane windows or replace them with Energy Star qualified windows. Storm windows reduce heat loss by 25 to 50 percent, and storm windows with low-e coating that reflect heat back into the room during the winter months save even more energy. Look for the Energy Star label to maximize savings. Energy Star qualified windows reduce heating and cooling bills by an average of $345, but could be higher in cold and hot climates, compared with uncoated, single-pane windows. Can’t afford new windows just now? Tape clear plastic sheeting to the inside of window frames if drafts, water condensation, or frost are present.

10. Net big savings with a little label. When replacing appliances, light bulbs, electronics, or heating and cooling systems, cut energy bills by up to 30 percent ($600 per year) with Energy Star labeled products. Use compact fluorescent light bulbs (CFLs) in place of comparable incandescent bulbs. Find retailers at www.energystar.gov.

These and other improvements that impact the energy efficiency of a home can save home owners money in the short term and serve as a selling point to potential buyers later. Be sure to save receipts, documentation, and manufacturer’s information.

Not sure where to begin? Try the Department of Energy's online energy audit tool at www.hes.lbl.gov. In the long run, a whole-house energy audit is a fool proof way to make a plan to address wasted energy and make a home operate efficiently for years to come. Visitwww.natresnet.org to find a qualified auditor in your neck of the woods.


WOW! Twin Citites housing market showing signs of improving!

06-29-09
Kim Melin
Kim Melin: Real Estate Sales Person in Edina, MN

The number of homes for sale in the Twin Cities metro area continues to decline relative to a year ago. As of Monday morning this week, there were 26,674 homes for sale in the region, down 20.9 percent from a year ago. In other words, we've lost 1 in 5 homes in our inventory in the last year.

Sales are a different story. For the week ending June 20, there were 1,156 signed purchase agreements, up 32.1 percent from the same week in 2008. That's the 12th week of the last 13 to feature a year-over-year increase in sales activity exceeding 20 percent.

We must bear in mind, however, that sales are only up in certain categories and price ranges. Year to date, traditional home sales (excluding foreclosures and short sales) are still down 17.8 percent from last year. New construction sales are down 21.7 percent from last year. And sales of homes priced above $350,000 are down 26.8 percent from a year ago. The lion's share of market activity is taking place in the lower price ranges this year.

Interact with this post and others on "The Skinny," our market insight blog, by

clicking here.

NEW! The June Monthly Skinny Video is up online!

Click here to view. This month's edition is another quickfire update on the Twin Cities housing market, this time narrated by our President-Elect, Brad Fisher.

The attached MAAR Weekly Market Activity Report is information the Minneapolis Area Association of REALTORS® (MAAR) sends to REALTOR® broker members and interested parties on a weekly basis. This is provided by MAAR to help you understand the Twin Cities 13-county residential real estate marketplace. Please contact me regarding any questions or comments you may have.

Sincerely,

Mark
Mark Allen, CEO

Minneapolis Area Association of REALTORS®
(952) 988-3134
www.mplsrealtor.com

Visit "The Skinny," our housing market insight blog

East Edina Construction project.....

05-01-09
Kim Melin
Kim Melin: Real Estate Sales Person in Edina, MN

December 9, 2008

RE: 2009 Street Reconstruction Projects - Resident Questionnaire

Dear Resident:

The City of Edina has initiated the process of roadway and utility improvements for the

summer of 2009 for your neighborhood. The first step was to hold an open house on

October 9, 2008, for you to become familiar with the process.

The next step is to get feedback from you regarding a number of key components of the

project. The information you share with us is essential in determining certain aspects of

the project that may be constructed.

The following information explains the questionnaire that is enclosed. An approximate

construction area map is also included. After reading this letter completely, please

complete the questionnaire and return by December 19, 2008, in the self-addressed

stamped envelope.

Sump Pump Discharge Service Line

Do you use a sump pump or have you considered installing one? Do you currently have

a footing drain?

The project could include a drain tile system in some streets to collect

not only groundwater and storm water runoff but also discharges from private sump

pumps.

If the Council chooses to proceed with this project and you have a sump pump or

footing drain, a service connection pipe could be extended to the right-of-way (ROW)

line in front of your home. From the pipe end at the ROW line to your house, you would

be responsible for installing an underground pipe and any plumbing modifications

needed to connect it to your sump pump at your own cost, using your own contractor.

Using the service line can help mitigate the following problems:

• Water re-entering your basement when discharged onto your yard. This

water can also cause problems for adjacent yards and basements.

Discharging into the street causes erosion of the street surface and icing in

cold weather.

• Discharging this water into the sanitary sewer system is prohibited by City

ordinance and State Statute. You are subject to a fine.

• These discharges increase the fees the City is charged to treat its sewage

and the higher cost is reflected back to you in your sewage bill.

2009 Street Reconstruction Projects - Resident Questionnaire

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Meeting\20081205_2009 Informational Letter.doc

If you currently have a sump pump, footing drain or are considering adding a sump

pump someday, please complete the sump pump discharge service line section of the

enclosed questionnaire.

It is important that you indicate this now so a service connection pipe can be planned

with the project.

A drain tile system may not be available on all streets, depending on

final street design and topographic features.

Private Underground Utilities

Some residents install private underground utilities in the City owned boulevards. These

utilities are usually lawn irrigation or pet containment systems. Utility and roadway

reconstruction can damage these utilities. If they are damaged, they will be repaired as

part of the project. However, if the reconstruction contractor knows the location of these

private utilities, they can attempt to avoid damaging them.

If you have an underground private utility, please tell us in the private underground

utilities section of the questionnaire.

Resident Street Lights

As part of all reconstruction projects, staff typically asks if residents favor upgrading

their street light system. In some cases, the street light system is at the end of its useful

life and requires upgrading. We do not know yet the condition of your specific street light

system; an evaluation will be done later on. Funding for street lights are currently

through special assessments. The typical cost is approximately $2,000 to $3,000 per

residential equivalent unit (REU).

In the street light option section of the questionnaire are examples of the different styles

of street lighting that could be installed in your neighborhood. Please rank your style

preferences.

Pedestrian Issues

As part of all reconstruction projects, staff typically asks if residents see a need to add

public sidewalks to the neighborhood. Funding for sidewalks is split between special

assessments, City of Edina and the Edina School District (if the sidewalk falls within a

school walking zone). The typical cost to partially add sidewalks to a neighborhood is

$300-$600 per REU (i.e. to add a couple blocks of sidewalk to a multi-block area).

If you know of a problem at a pedestrian crossing, missing sidewalk or other pedestrian

issues please tell us about it in that section of the questionnaire.

Local Drainage Problems

Does storm water run-off stand in the street or sidewalk in front of your house? As part

of the storm sewer and drain tile design process, we would like to know if this or similar

situations are occurring in your locality. If so, please describe it in the local drainage

2009 Street Reconstruction Projects - Resident Questionnaire

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Meeting\20081205_2009 Informational Letter.doc

problems section of the questionnaire. We will review them for possible corrective

action.

Questions

If after reading this letter you have additional questions, please contact me at 952-826-

0445.

Sincerely,

Jack D. Sullivan

Assistant City Engineer

Enclosed: Property Owners Questionnaire

Neighborhood Reconstruction Map