Want a real easy way to get more exposure for your business without spending a whole lot of cash? Try publishing an online newsletter to prospects and existing clients.
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New Jersey Estates/
Weichert Realtors
Paul Stillwaggon & Pat Cornish
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June 2009
LINKING THE LATEST TECHNOLOGY
TO OLD FASHIONED SERVICE
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Copyright © 2009 Realty Times
All Rights Reserved.
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That's right. Go to Constant Contact.com, sign up for a free trial and start getting the word out on who you are and what you're all about.
"Whoa there Brian", you might be thinking. "You want me to publish a newsletter? What could I possibly say?" Great question. This is something people ask me all the time, so you'll be happy to know that the answer is real easy: It can say anything you want.
Remember, the objective of this newsletter is not to promote yourself as the #1 Agent in town who can do all of these great things. (People hate that and will tune you out.) But instead, it's purpose is to position you as a credible resource in your local real estate community. The type of person who's knowledgeable in her industry, and isn't afraid to share some of that information when it comes to the buying and selling of your home.
So how exactly do you do that through an online newsletter? Well, how about answering some Frequently Asked Questions you've picked up over the years from different clients and prospects? Questions like: · When is the best time to sell my house? (During the spring and summer months.) · Does "curb appeal" really have an impact on how potential buyers view my house? (Yes!) · Should I consider hiring a "staging expert" prior to putting my house on the market? (It depends.) And so on down the line.
You see, a lot of times people have been in an industry for so long that they take for granted what they know, and as a result, discount the value that information would have to others. So even though some of those questions might seem "too basic", or even self explanatory in your mind, they could be quite insightful for someone who hasn't bought or sold a home in a few years.
"All right fine", you might be thinking. "I can see how this newsletter thing might be helpful, but I'm not a great writer. What should I do now?" Ok, let's talk about that.
"Not a great writer." I'm not entirely sure what people mean when they say that. Does it mean they're physically incapable of putting their thoughts on paper? They don't like to write? They haven't written something in a long time? Because anyone who's gotten through even the most basic of formalized education here in the United States has had experience in writing before. And since most readers of this article have fully assimilated themselves into society, let's assume that "not being able to write" simply means that it's not an easy, or natural skill they've acquired over the years.
No problem. Let's talk about how we can make writing easier by providing a template you can use with your articles.
Part I (first couple of sentences): State the question at the top of the page as well as the reason why something like this might be important to the reader.
Ex. Question: How much of an impact does "curb appeal" have on the sale of my house? Well that all depends on how close you want potential buyers to get to your original asking price.
You see how with those first two sentences I've not only "hooked" the reader with a relevant question, while simultaneously providing a follow up sentence that makes the question important to them.
Part II (next few sentences): Discuss examples where you've seen "curb appeal" impact the sale of the house. This might be based on personal experience or what you've heard around the office, but try to point out some "real world" examples of why this is so important.
Part III (2-3 paragraphs): Provide some thoughts and ideas on how you've recommended clients impact the curb appeal of their home. It doesn't have to be too fancy, and can actually be written in a bullet type format. But it needs to be 3 or 4 things that people can do right now to impact the sale of their home.
Part IV (last couple of sentences): Tie it back to your original point or question at the top of the page, along with the following call to action. Ex. And if you have any questions, comments, or just want to chat about the upcoming buying or selling of your home, feel free to call or shoot me an email. Even if you or someone you know isn't ready to buy or sell their home right now, it's never too early to get out in front of what for most people is their largest personal asset.
You see how easy that was? And believe me, that type of newsletter will go a long way towards helping you stand out a market as "challenging" as this. And speaking of standing out, if you'd like some more ideas on how to get more business in today's tough market, just email info@agitoconsulting.com (Subject: Today's Tough Market), and we'll be sure to send out our free report right away.
But in the meantime, jot down some questions people have asked you over the past few years, and put together a newsletter that others would want to read. Because when it's all said and done, it'll be your business who thanks you for getting the word out on all that you know.
Written by Brian Hilliard
June 24, 2009
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For further information Phone:
Paul Stillwaggon (908) 561-5492
 Cell: (908) 310-1358
Pat Cornish (908) 561-6499
Cell: (908) 578-0890
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You can Email us at:
njestates@gmail.com
We are located at:
55 Stirling Road,
Watchung, NJ 07069
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