Newton, NJ

Digital Marketing Makes the Difference for This 26-Year Real Estate Veteran

In a conversation with Brian Wildermuth, President and Co-Founder of Sharper Agent (the company behind EXIT Promo Shop) at EXIT Realty's Annual Convention, Lillian Walker, Broker/Owner of EXIT Beach Cities Realty in Huntington Beach, CA reveals how she and her brokerage continue to thrive in this, her third foreclosure market.

"The biggest difference in this foreclosure market is that we've been more intentional and focused on our digital marketing strategy to really capture the public's attention in both giving our listings exposure and also to create an awareness with buyers who are looking to shop and buy. A lot of my agents are embracing a digital marketing strategy this year; blogging, online farm areas.... our production is up because of it."

Listen to the interview here.

EXIT Realty Boasts Two Finalists for the REALTOR® Technology Spotlight Award

Lobb and Cooke were both finalists in the Advocate Category, described as, "The REALTOR^® and Staff members who go above and beyond their call of duty to reach out and engage people with the information and knowledge they have about technology. These are the individuals that are making changes in the industry one person at a time."

Another Great Addition to EXIT Realty's Stellar Sales Training Team

At a time when many real estate companies are cutting back or barely hanging on, EXIT Realty Corp. International is charging full speed ahead, adding new trainers and programs to its world-class sales training repertoire.

One of these new trainers is technology expert and EXIT Realty franchisee, Jeff Lobb. Jeff has been a REALTOR® for over 21 years and has more than 10 years experience in the internet and technology fields both with Fortune 500® companies and startup ventures.

In his new role with EXIT Realty, Jeff will be traveling across North America teaching EXIT Associates the skills they need to get ahead in the ever-changing world of real estate technology. Along with a focus on EXIT Realty's extensive technology toolbox accessible through the EXIT Resource Center, Jeff's session, "Real Estate Training & Technology", or RET2, will address key issues such as online marketing strategies, using e-mail and video campaigns, search engine optimization, social networking, smart phones, and much more. Jeff prides himself on delivering hands-on, usable solutions for today's real estate professional. His diverse business and technology background gives Jeff the experience he refers to as "the perfect storm" - all experience and knowledge converging at precisely the right time for EXIT agents.

Believing that good agents are born and great agents are trained, EXIT Realty Founder & CEO Steve Morris says, "Becoming a part of EXIT Realty means an agent joins our on-going commitment to create the most highly trained and skilled professionals in real estate. Our sales training is taught by some of the industry's leading top producers, and is among some of the most comprehensive coaching in the industry. Designed to remove and eliminate the inhibitions and anxieties that have rendered so many salespeople average, EXIT's training programs range from topics such as initiation, finalization and negotiation to personality profiles and strategic planning and now we've added Jeff Lobb and his technology expertise to that mix."

"We're delighted to have someone of Jeff's experience join our training team," commented Susan Harrison, EXIT Realty's Sr VP Web Development. "We have such valuable tools available to our agents and with Jeff's help, they will be better able to make full use of them."

"I have always had a true passion for this company and the people in it," says Jeff. "I'm looking forward to applying my diverse knowledge and skills as an agent, franchisee and technology expert to help build our organization."

Jeff Lobb and Tami Bonnell Wow Audiences at EXIT Realty Texas N.E. Event

On June 18^th, 2009, Julie Boyd-Elrod, Regional Owner of EXIT Realty Texas NE hosted an incredible event featuring Tami Bonnell , President of the US Organization of EXIT Realty Corp. International. Ms. Bonnell super charged the audience of EXIT Realty's Brokers, Sales Associates and their guests on the topic of "Attracting What You Want in Any Market".

Ms. Bonnell's presentation was joined by EXIT's Realty's newest addition to its already unbelievable training team, Mr. Jeff Lobb, as their technology specialist. Mr. Lobb not only wowed the audience with his diverse business and technology background, but also with his hands-on, usable solutions for today's real estate professional, including EXIT's extensive technology toolbox accessible through the EXIT Resource Center. Mr. Lobb has been a REALTOR^® for over 21 years and has more than 10 years experience in the internet and technology fields both with Fortune 500^® companies and startup ventures.

Jeani Thomas Richie, Broker of Record at EXIT Realty Canyon Lake was in attendance and reported on the event in her blog, "that's really musing..." She said:

Tami Bonnell gave a very inspirational and motivational presentation in the morning session to the broker/owners and was accompanied by Jeff Lobb, who is our Technology [Specialist]. One of the first things he asked the broker/owners was how many had heard of Active Rain and the second question was "How many of you are on it?"

I raised my hand for both and then proceeded to give a testimonial about my blog and the listing I got through it recently. His point was that the broker/owners need to know what the tools and forums are so that they can inform and train their agents on what is out there and how to use it to build business.

Read the rest here.

Mike Murdock, Broker/Owner of EXIT Realty Pro in Canton, TX said, "I was blown away by what I learned here today. I pride myself on staying ahead of the curve with best business practices and technology to better serve my customers and clients but today I better understand how truly advanced EXIT Realty is on their training, tools and services".