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There are a lot of angles to cover when you are selling a home! First you have the mediums: print, internet, direct, referral and more. Secondly you have many branches within each medium. Today I am going to tackle one very specific branch of internet marketing - the Virtual Tour.
What is a virtual tour? Some think of this as a warped image that is projected in such a way that it appears a first person navigatable shot of a room. This was the original concept. Today I think this is too narrow a box. In my mind a virtual tour is an online representation of a walk through.
Just like Realtors have different styles and techniques of showing a homes, they also have different styles of displaying properties online. Realistically though, this style also has a lot to do with budgeting. Realtors face to face showings are largely different because of personality - which is free! An online virtual tour takes investment of time or money on the part of the Realtor.
Trends and directions for virtual tours are interesting. I am finding less and less of the panoramic images and more video. Videos in many cases are painful to watch - editing video is much more complex than editing images. I am in the middle of having a new virtual tour technology developed that will combine the best of everything. Still photos in my mind give the best visual representation of a room. They tend to be better quality (as in less shakes). The new virtual tour will naturally flow between animated still photos and small video clips.
From a lead perspective, virtual tours are critical. In my market, this is the only link you have that connects you directly with the public. On your virtual tour site you can do what you want versus on the MLS sites you need to conform to the standard format.
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Do you want stats? Do you want hard numbers on the London real estate market so far in the Spring? Sorry, you will have to read elsewhere ;) This post is strictly my perspective - the pulse of the market. The truth is stats are history, if you are selling your property in the near future the pulse is what you are looking for!
A good Realtor spots trends, spots avenues to opportunity and areas of blunder on behalf of their clients. To date I am happy to say that for all listngs priced properly the market is quite brisk! You will notice I put a qualifier in to that statement...
The last two offers I put in on behalf of a buyer were multiple offers - 2 offers on the first and 3 on the second. Keep in mind the homes were both well priced. They were not priced like a fire sale, not being given away, they were WELL PRICED.
What would you say is the key to knowing where to price your home? There are a few key factors - proper home work and research, experience (as in years) and current experience (as in deals per month). Do you think it's rude to ask a prospective Realtor what their volume is? How many homes they sell in a typical month? Even more so to have them prove it (far be it for me to suggest a sales person would exagerate their performance!!)... I think you have every right.
Now don't get me wrong, many lower volume producers are fantastic - give their clients excellent service and are extremely competent. Common sense tells you that a Realtor who can spot the pulse of a market will be doing some deals right? They will have been in the thick of things recently.
How many deals is right? I think you should look for no less than an average of 3 deals per month. That's the bare minimum to know what is going on in most areas of London.
As I mentioned, pure opinion, but an opinion with some history and experience!
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For all of those London First Timer's that were planning on taking advantage of the HomeOwnership Program our city has been offering, the clock is ticking!!
Initially the city was allowing buyers to only have to submit the application by the 31st of March 2009. Now, because of the popularity of it they are running out funds and those wishing to use the program must have a firm and accepted application by this time. With a closing date within 120 days.
So that means there are only two short weeks left to find the house you've been looking for, submit an offer and an application. Both of these need to be accepted and you'll be on your way.
If this is something you are planning on doing, don't hesitate and call us today. We can help you find your home quickly and easily. As well we can help you submit your application to the city and help with suitable financing for the balance.
It's a great opportunity that may never be offered again. You don't want to miss it. There's no better time to buy!!
We'll be waiting to hear from you!!
Dan and Rachael Polakovic
Sales Representatives
Realty Executives Elite Ltd Brokerage
519-854-7626
519-852-7626
519-649-6900

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This is a note we received from one of our most recent First Time Buyer Clients! We were so happy to read about their positive experience with us and thought we would share it with you!!
Dan and Rachael, I just wanted to thank you guys from the bottom of my heart. You have made this experience very easy and comfortable for us. I cannot believe how much fun I had looking for a home. Once we are settle into our home I would love for you both and the kids to come over. They are not enough words to express how thankful we are.
Thank you so much
Rianne and Bryan

The best part about this job is seeing results like this and the happy smiles on an excited family!!
Dan and Rachael
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Spring Has Sprung!! Along with it, some of the best properties available in our city. Also some of the best ever seen interest rates ever seen. This matched with some of our great incentives, and down payment alternatives there's no good reason to continue to pay rent!! Call us and we'll show you how!!
Fear Trumps Low Interest Rates For Canadian Consumers!
OTTAWA - Jim Rawson says it's a great time to buy a house.
The regional manager of Invis mortgage brokerage firm in Toronto has been in the business since 1978 and has never seen interest rates, both variable and fixed, so low. Pair that with falling housing prices and it's a no-brainer.
"People have to have somewhere to live and whether you are paying for a mortgage or paying rent, you still have to be paying to live somewhere," Rawson explains.
But something is missing in the equation. As prices for most consumer goods, cars and homes decline - in some cases plunge - and the cost of borrowing falls, Canadians have been hesitant to buy.
The Bank of Canada did its part this week to lure consumers and businesses out of their fox hole, dropping the overnight rate down to an unheard of half per cent - virtually zero.
Canada's chartered banks lowered their prime rate to 2.5 per cent on Tuesday, shortly after the central bank moved, and by the end of the week were lowering other lending rates.
TD Canada Trust, for one, is reducing several of its posted fixed-term mortgage rates on Saturday. TD's biggest decrease was with its two-year mortgage, which falls to 5.0 per cent from 5.75 per cent.
Scotiabank went even further, lopping nearly two full percentage points off the advertised price for its 10-year mortgage, which fell to 5.25 per cent from 7.15 per cent, effective Friday.
By almost every measure, Canadians have slowed down borrowing and spending, most visibly in the auto sector, which saw sales volume crash by 28 per cent in February.
The Canadian housing market, for years a source of boundless growth, has come crashing to earth with sales, prices, and construction of new homes all down, in many cases by double-digits.
Consumers have also stopped discretionary purchases, as the 5.4 per cent contraction in retail sales in December - the largest in 15 years - shows.
"I think they're scared out there," says Bruce Cran of the Consumers' Association of Canada. "Consumers are tapped out and frightened of over-spending. They are going back to being savers."
Bank of Canada deputy governor Pierre Duguay may have a point in saying there is a danger of "irrational fear" taking hold, but there are also very real reasons to be concerned.
Canada lost 129,000 jobs in January, the third straight month of decline, and announcements of future layoffs are being posted almost daily. Everyone is predicting the Canadian economy has much further to fall after contracting 3.4 per cent in December.
There is also fact that the days of easy money are over. Chartered banks are being more choosy who they lend to and interest rates - low as they are - are higher than they might be given the central bank rate and non-existent inflation.
Variable rate mortgages, for example, formerly could be had below the banks' prime rate. The prime rates have fallen, along with the Bank of Canada's moves, but now banks' variable mortgage rates are well above prime.
Individuals have also cut back on borrowing, hence spending. TD Bank chief executive Ed Clark said this week that overall demand for loans is coming down.
Under normal times, economists would say that is a good thing. Rampant buying, particularly in the United States, was a major contributor to the financial sector meltdown that brought the world low.
Americans have now pulled back big time making matters worse, even though the Federal Reserve rate at 0.25 per cent is lower than the Bank of Canada's. The U.S. once lamentable savings rate has shot from just above one per cent to five per cent in a matter of months.
The amount of debt Canadians held as a ratio of their income increased last year to 136 per cent from 130 per cent. What kept them solvent is that low interest rates made the cost of servicing that mounting debt at affordable levels.
That is as long as jobs, incomes and the economy were advancing. In a recent CIBC World Markets report, economist Benjamin Tal showed the squeeze was underway.
Canadians assets fell by $160 billion in the third quarter, he noted, adding that with house and equity values falling, Canadians would likely be another $180 billion poorer in the fourth quarter. Values haven't gotten better since.
As well, debt is rising and consumer bankruptcies are jumping - 13.5 per cent last year with expectations they could hit 30 per cent growth this year. Mortgage arrears are also on an upward path, rising from a record low of 0.24 per cent to the current 0.33 per cent, the highest in six years.
But the big number, says Tal, is the number of Canadians who have lost their job and the much bigger number that are for the first time in many years afraid of losing their job.
"The issue is confidence," he said. "People talk about the unemployment rate going to eight and nine per cent, but the focus should be on the 91 per cent of people who are employed and are concerned about their jobs."
Tal and most economists believe that Canadians will start spending again because they no longer can put off purchases. But he doesn't believe they will spend with the reckless abandon of the recent past.
"After the crisis is over, consumer spending will be stronger but not like it used to be because it was artificially strong before, using borrowed money," Tal said.
Rawson believes that time is coming soon, at least in the housing market.
Applications for mortgages in his Toronto office have doubled since December, Rawson says, with many in the pre-approved market. That usually involves first-time prospective buyers making sure all their ducks are lined up before taking the plunge.
"These are people who haven't bought yet but they will buy in the future," he says.
Dan and Rachael Polakovic
www.two-realtors.com
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