Plano, TX

It's a Price War and a Beauty Contest

02-13-12

Tom Branch | Broker, CDPE, SFR, ACRE | Plano TX Ambassador | 214-227-6626

view my blog
Office: (214) 227-6626 x111

If your home is listed or you are thinking about listing, you need to realize that selling in today's market is a price war and a beauty contest. Even worse is that you often have to win both!

In many areas there are far more homes available than there are buyers looking. Add short sales and foreclosures to the mix and you will quickly see that you are in the midst of a price war. For buyers, that's great news. We're having sale on real estate! For sellers, it means you really have to look at the prices of competing homes and price your home accordingly. I'm not saying that you have to give it away, but if you truly want to sell, you have to be in the ballpark. The good news for sellers is that many are also buyers so the "loss" on the sale can be made up with the purchase of a new home.

Unless you're an investor, a home purchase is still an emotional decision. Homes that create emotion not only sell, they sell for more. If you're selling, you and your agent need to create that emotion. Homes that are in good condition, properly staged, always ready for showings, and properly marketed do sell. Want to know the good news? They sell quicker and for more money!

I alway tell sellers if nobody walks in the front door, the home is either overpriced or poorly marketed. If buyers walk in the front door and will not make an offer, it's because they don't see the value for the price. There are two ways to fix it--put some make-up on the home or lower the price!

My advice is to take the time to get your home ready prior to putting it on the market. It's a price war and a beauty contest out there.

Photo licensed from ShutterStock

Originally posted at http://www.thebranchteam.com/wordpress/2012/02/13/its-a-price-war-and-a-beauty-contest/

44 Comments

Blog mortgage interest rates February 4, 2012 for Allen, Frisco, McKinney, Plano and other North Dallas Suburbs

02-04-12

Robert Lerner-Allen,Frisco,McKinney,Plano homes

view my blog

Mobile: (972) 979-0662

Time Period	U.S. Average for
	30 Year Mortgage Rates

Week of February 2, 2012	3.87%
Week of January 26, 2012	3.98%
Week of January 19, 2012	3.88%

The above interest rate information was obtained from www.freddiemac.com .

If you are curious how much your home is worth, then please visit

www.robertlerner.com/free_mkt-analysis.htm

To search the MLS computer for homes currently on the market, please visit
http://www.robertlerner.com/cgi-bin/links/ybf.cgi?url==http://www.mlsfinder.com/tx_ntreis/robertlerner/index.cfm?action=newsearch&searchtype=city

I look forward to hearing from you.

Robert Lerner

Full-time Realtor since 1993

RE/MAX Premier Properties

2100 Dallas Parkway #102

Plano, Texas 75093

Cell: 972-979-0662

Website: www.RobertLerner.com

Email: Robert@RobertLerner.com

Blog: www.AllAboutNorthTexas.com

Blog mortgage interest rates February 4, 2012 for Allen, Frisco, McKinney, Plano and other North Dallas Suburbs

1 Comment

Gina Branch Selected as a 2012 Five Star Real Estate Agent

02-04-12

Tom Branch | Broker, CDPE, SFR, ACRE | Plano TX Ambassador | 214-227-6626

view my blog
Office: (214) 227-6626 x111

We are pleased to announce that Gina Branch was selected as a 2012 Five Star Real Estate Agent.

Texas Monthly partnered with Five Star Professional to identify the real estate agents in the Dallas Fort Worth area who provide exceptional service and overall satisfaction as indicated by clients, peers and industry experts. The 2012 Five Star Real Estate Agents are a select group of fewer than 7 percent of all real estate agents in the Dallas Fort Worth area.

Originally posted at http://www.thebranchteam.com/wordpress/2012/02/03/gina-branch-selected-as-a-2012-five-star-real-estate-agent/

1 Comment

Crime Watch Bulletin for Ridgeview Ranch

02-01-12

Tom Branch | Broker, CDPE, SFR, ACRE | Plano TX Ambassador | 214-227-6626

view my blog
Office: (214) 227-6626 x111

OFFENSE NUMBER: 2012-12685

OFFENSE TYPE: Suspicious Person

LOCATION/STREET: Daly Drive (Independence Pkwy/Ridgeview Dr, Mapsco 557D)

BLOCK NUMBER: 9400

DATE: 1/14/12 (Saturday) TIME: Between 12:00pm-2:00pm

DESCRIPTION: The victim was a 10 year old juvenile riding her bicycle with another juvenile female. The two were approached by the suspect who was in his car in the 9400 block of Daly Drive. The suspect asked the girls to come on over to his car. The girls refused and the vehicle drove away only to return two other times. The suspect never got out of his car. The victim’s parents reported the event only after they heard of a similar incident that had happened a few weeks ago.

SUSPECT INFORMATION: White male in his 30’s with dark brown hair and a brown goatee.

VEHICLE INFORMATION: Newer silver colored four door vehicle

Source: Plano Police Department via the Ridgeview Ranch HOA

Originally posted at http://www.thebranchteam.com/wordpress/2012/02/01/crime-watch-bulletin-for-ridgeview-ranch/

0 Comments

Where Have All the Sellers Gone?

01-31-12

Jerry Van Pelt

view my blog
Office: (972) 596-9100

Mobile: (214) 952-4500

I have buyers who cannot find homes to purchase. They have bid on homes in Plano, Wylie, Allen and other cities and have been outbid by full price offers. This seems to be true for resales and foreclosures.

One of my buyers purchased a townhome and the sellers are now in an apartment as they cannot find a home to buy. What they see is a few overpriced homes that just sit there.

I have published the listing and sales statistics for Collin County on my web site. There you can see that listings dropped over ten percent in one month and have dropped much more than that over several months. Compared to Q4 of 2010, listings are still down.

What will it take to get more listings? The problem still seems to be unrealistic price expectations of potential sellers. Most are not motivated to sell and prefer to sit on the sidelines until prices improve. One of my potential listings was looking for a 30% increase in the price of a home they bought here in 2009 (a foreclosure that they got a pretty good price on when I worked with them at the time.)

What might start to motivate some could be an improving economy that causes sellers to relocate or get motivated in some other way.

report

0 Comments