Southlake, TX

Synergy Realty Opens Brokerage, Southlake, Grapevine Office Locations,
Attracts Successful Real Estate Teams, Agents

Leading Agents Form Brokerage, Offer REALTORS® Opportunity in Collaborative Culture

October 9, 2008 (Southlake, TX) - Synergy Realty, a leading provider of residential real estate services, announced today the opening of its office locations in Southlake and Grapevine, Texas. The new brokerage offers real estate agents in the Dallas/Fort Worth Metroplex a collaborative environment, and in less than a month has brought on more than 25 agents representing more than $46 million in closed volume production from January through August 2008.

Synergy Realty was formed in September 2008 by seasoned real estate experts and co-owners Troy George and Lucy Noonan.

"We saw an opportunity in the marketplace to offer real estate agents a brokerage that supports their needs, with a culture based on unity and smart goals to best help homebuyers and sellers," said Lucy Noonan, co-founder of Synergy Realty. "The name Synergy Realty was born out of the collaborative nature that Troy George and I bring to our team, our company, and our lives."

The first company office launched near the Southlake Town Square and was followed shortly by the opening of the Grapevine office run by Michelle Brown, owner of The Diamond Team.

"When Synergy Realty was formed, we had goals of growing at a modest pace during our first year," said Troy George, co-founder and broker of Synergy Realty. "We were pleasantly surprised to be quickly joined by successful agents and teams such as The Diamond Team, The TaylorMade Team, and The Svajda Team. By having experienced real estate agents like these align with our company, the goals for Synergy Realty's growth have been dramatically increased. We're excited to say that we can offer excellent services with the best Realtors in the area."

George's background includes several successful years as a multi-million dollar producer and Double Platinum Member with Keller Williams Realty. Previously, he worked for 15 years as a top selling, on-site salesperson and trainer for the largest privately owned home builder in the United States. Noonan's background most recently includes team leader of the Keller Williams-DFW Southlake office. She has also served in executive leadership roles of several Fortune 500 companies including AT&T and US Airways.

"I am so excited to be a part of this new brokerage company," said Mary Taylor, team leader of The TaylorMade Team. "Our team has already enjoyed the benefits of a culture supported by successful agents who believe in the best service for our clients. During my 29 years in real estate, this is the first time I have seen this much energy and creativity in a group of Realtors. I believe the sky is the limit for Synergy Realty."

About Synergy Realty

Founded in Southlake, Texas, Synergy Realty, led by real estate veterans Troy George and Lucy Noonan, offers services across the Dallas/Fort Worth Metroplex. George is a member of the Executive Southlake Business Forum, a member of the Southlake, Colleyville, and Grapevine Chambers of Commerce, and is an active supporter of Students Standing Strong youth group. He and The TaylorMade Team are members of the Institute for Luxury Home Marketing.

Noonan's background as an executive leader includes owning and leading a sales and customer service consulting firm serving Fortune 500 companies in sales culture, leadership development and performance management. Additionally, she served as vice president for Comcast/AT&T Broadband, Texas; Executive Director of Corporate Sales AT&T Broadband, Denver; and leadership positions at US Airways, Calif. and Ind. Noonan is also the co-author of The Doers Mindset for Success.

Determination, optimism, enthusiasm, respect, and superior selection-making are characteristics of DOERS and the team members of Synergy Realty. By embracing this mindset and culture, Synergy's associates offer the best service for selling and buying clients. For more information, call Synergy Realty at 817-442-8508.

Contacts:

Troy George Lucy Noonan

Co-Owner/Broker Co-Owner/Agent

troy@troygeorge.com lucynoonan@lucynoonan.com

817-410-8769 817-913-3611

Well known for its Southlake Town Square project, Southlake is a family-friendly suburb in the Dallas/Fort Worth Metroplex area and is located conveniently near the cities of Grapevine, Keller and Colleyville. This beautiful city covers approximately 22.5 square miles and boasts more than 12 public parks, three miles of walking trails, a nature center and over 450 acres of natural park area.

Its state of the art Harkin’s Theater has the largest movie screen in Texas, and features 14 stadium seat theaters. Southlake also is host to food and dining like no other in the DFW Metroplex, with endless amounts of choices of superior dining like The Cheesecake Factory and Truluck’s Seafood (pictured left).

This is the view from the 4th floor balcony of the Southlake Hilton Hotel, located in Town Square.

Marketing in the commercial real estate market is dull! Our office covers a wide range of real estate needs: residential, commercial, land, ranches, resort. Mainly because of our clientel and where we are located. But the commercial market is beginning to slow. I've been looking for more marketing ideas, like thinking outside of the box to market property that's for sale or available space to lease. We've come up with holding a version of residential open houses. During the week, holding open a lease space, putting out the open house signs and banners, having refreshments and finger foods, and brochures to expose the general public of the availability of the space. We open during the middle of the week, from 11:30am to 1:30pm to be available in the noon lunch hours for anyone who might be driving by on their lunch hour. I've had only one commercial open house and had 10 people show to look at a lease space. Most were realtors, one banker, and others. But the lease space stayed on the market for only a week later after the open house before it was leased. I don't know if the open house helped to lease it, but the exposure to the public and the 10 contacts may have been worth it. Any other ideas for marketing commercial property would be welcomed.