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Lethbridge Airport to receive some marketing and promotional help!
The Lethbridge Airport used to be a busy little place. Back in the 80's there were several airlines who used to offer service in and out of the city, but in recent decades the airport has seemingly been in declining use. The number of carriers has dropped and the on site services have disappeared.
Now however, there is finally some progress in regaining the economic and social stimulus of having a functional and profitable commercial airport. This seems like something which is obvious, but apparently not. The city of Lethbirdge and the County of Lethbridge are going to be working jointly to promote and improve the airport, which can only serve to benefit local Lethbridge residents and businesses.
The following aritcle appeared in the Sunny South News
| Written by Gerald Gauthier |
| Thursday, 17 September 2009 |
| City and county councils have jointly committed $750,000 over the next three years to market the local airport as an attractive connection and stopover point for cross-country air travellers. Under an memorandum of understanding approved Tuesday, the City of Lethbridge is putting up $200,000 per year, and the County of Lethbridge is chipping in $50,000 annually in a joint effort to enhance air service and promote associated land development at the Lethbridge County Airport. Since the late 1980s, air passenger traffic at the airport has plummeted from more than 120,000 a year to roughly 55,000 a year. “This is clearly one instance where we have a shared vision,” said Lethbridge Mayor Bob Tarleck. “It’s important for the County of Lethbridge to turn around the decline in ridership out of the airport, but the city has the same sort of vested interest. With 85,000 people, there’s no doubt that we’re the major regional beneficiary,” he said. One of the objectives, he said, will be to investigate the potential of developing routes between major centres such as Vancouver, Winnipeg and Toronto with smaller or intermediate-sized carriers who would make connections in Lethbridge. Under the agreement a joint, six-member steering committee with three elected officials from each council, is to be established to oversee the initiative. “To make the airport more viable, we need these things to happen,” said county Reeve Lorne Hickey. “Together, we can accomplish a lot more.” The committee is to meet quarterly — and probably more often at the outset — and its first priority will be to hire an airport enhancement director by January to lead the initiative. For the past three years, the county has been working with Economic Development Lethbridge — the city’s marketing arm — to evaluate the airport and identify potential ways to enhance and expand the air services it provides. In a presentation at city hall to both councils, Cheryl Dyck noted a marketing study which indicated 85 per cent of passengers flying into Calgary are travelling east or west and are stopping only to catch connecting flights. One key opportunity, she said, may be developing a similar market niche by targeting intermediate-sized carriers who are introducing smaller, 90-seat passenger jets about offering similar east-west flights and connections through Lethbridge. “To have somebody focused on telling that story and finding out how we could make it work will be a lot easier than just trying to one-off it here and there,” she said afterward. “We have to define what the right thing is for our airport and then we have to go for it and not be sitting back waiting for it to come to us.” Other potential opportunities include establishing a local training facility for commercial pilots who are required by airlines to receive ongoing training, attracting smaller air cargo carriers, and exploring the possibility of attracting American travellers flying to and from Alaska to use Lethbridge as a stopover point. Brent Gateman, owner of Lethbridge-based Integra Air, said the initiative is crucial and long overdue. “I’ve been after both the county and EDL for a long time to get this going, and it’s great to finally see it actually taking shape and getting moving,” he said. “In 1988, we saw the (air) traffic out here at 122,000 people a year. In 2006, it was down to 56,000,” he said, noting marketing plans should target not only airlines but also the local market which under utilizes air travel from Lethbridge. “That 122,000 we saw 30 years ago should now be a quarter million.” “It is a worthwhile investment, but it is a long, long-term investment. This three-year initiative is going to be a start, but it’s not going to be the whole thing. It’s going to take 20 years to see some true movement, some true results out of the investment,” he said. “It’s not going to happen overnight.” In recent years, city officials and Gateman have waged a losing battle to have continued access the downtown airport in Edmonton. Failure to invest in this marketing initiative could prove very costly to the city and region in lost opportunities to have industries and business sectors set up operations in southern Alberta, Tarleck said. “The cost of doing nothing is frightening. We don’t have an alternative,” he said. “If we can make a small dent with this, we’ll more than pay our way back.” |
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| 3rd Annual Friends of Interfaith Charity Dinner and Auction Festivals & Special Events |
| Come join us for an evening event which will raise funds for the Interfaith Food Bank. Participate in the silent auction and enjoy live musical entertainment. Last year’s event was a success – let’s make this year even better! |
| http://www.interfaithfoodbank.ca |
| City: Lethbridge Venue: Italian Canadian Cultural Centre Capacity: |
| Address: 1511 Lethbridge |
| Friday, September 25, 2009 - Friday, September 25, 2009 6 pm - 11 pm |
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Or call Robert May of Rainbow Realty directly at 403-330-3039 |
| Lethbridge Residential Listings Residential real estate listings for the City of Lethbridge. |
| Lethbridge Commercial Listings Commercial real estate listings for the City of Lethbridge. |
| City of Lethbridge Real Estate and Land Development City-owned land sales and availability. |
| City Property Assessment and Taxation Property taxation for the City of Lethbridge |
| Setting up Your Utilities How to set up your utilities in Lethbridge. |
| Customer Choice/Utilities A great resource to answer any energy-related question you may have. |
| Lethbridge Housing Authority Established to provide adequate, affordable, and suitable housing for persons who require assistance to obtain or maintain accommodations in the City of Lethbridge. |
| Lethbridge Real Estate Board |
| Lethbridge Herald SUCKS Classifieds Crappy newspaper that serves Lethbridge. Guaranteed to be 2 day old news and biased editorial content. |
| Homefinders.ca A fee for service agency that provides an extensive list of rental properties in the Lethbridge area. |
| Rent Lethbridge Browse apartment listings for free on this Lethbridge-dedicated website. |
| Lethbridge Land Lethbridge Land is committed to innovative land development practices within Lethbridge. |
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Real Estate
Real estate prices in Lethbridge are affordable. In fact, it is the most affordable city in the entire province. With small starter homes prices under $200k and traditional single family homes under $300k, there are lots of options. Plenty of new construction is available on all sides of the City, and there are many new home builders to choose from. Contact Robert May of Rainbow Realty at 403-330-3039 for specific information on homes and investments properties in Lethbridge.
Lifestyle
Residents of Lethbridge enjoy a high quality of life. An affordable cost of living, due in part to comparatively low rental and housing prices, makes this city very attractive. Add to that an abundance of natural, economical, educational and cultural advantages and you’ll find that Lethbridge is an ideal place to live, work, raise a family or operate a business.
Education
The education systems and facilities in Lethbridge are an important part of this city's unique vitality. It offers everything from outstanding preschool services to nationally-recognized post-secondary institutions.
Within the Lethbridge public and Holy Spirit school systems there are:
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The University of Lethbridge and the Lethbridge College have outstanding post-secondary education, offering everything from training in manufacturing and support services to post-graduate degrees.
Economy
This vibrant city boasts a strong and diverse economic base. The entrepreneurial spirit is alive and well, with a thriving small business community. Lethbridge is also home to national and international interests that hire a wide range of skilled employees. The University of Lethbridge, Lethbridge College and the Lethbridge Research Centre bring to our community an impressive prestigious faculty and staff. In many ways, our low unemployment rate is the result of well-trained, young workforce drawn to Lethbridge for a high quality education.
We advocate for diversity in our economy, which explains in part our economic strength and sustainability. Our economy is grounded in:
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Near-by Attractions
Spanning the Old Man River valley, Lethbridge is a beautiful city with much to offer, culturally, naturally and economically.
Lethbridge is ideally located at the crossroads of four major highways, offering easy access to a world of breathtaking natural and cultural attractions. Take a moment to explore some of the exciting attractions both in and around Lethbridge.
Climate
Residents of Lethbridge enjoy one of the sunniest and warmest climates in the country. With more than 2,400 hours per year of sunshine and the high winter temperatures - the temperature climate here makes for comfortable living.
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Community Links
Lethbridge takes pride in being beautifully clean city, rich with excellent facilities, fine restaurants, shopping, diverse culture and recreation choices. To discover just a few, explore here.
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Lethbridge Rental Property
The Lethbridge rental market is always toughest the end of August and the beginning of September. This is primarily due to the large number of students who arrive in Lethbridge to attend Lethbridge College or the University of Lethbridge. Between these 2 post secondary institutions there are over 20,000 students!
For a little city with a population of just over 80,000 this is a huge influx of people needing rental accomodations in Lethbridge.
The vacancy rate this time of year is 0. In fact, it is usually below zero, with some students commuting from neighboring towns or staying in motels as temporary accomodations.
This also presents a great opportunity for real estate investors. Rental propery in Lethbridge not only delivers positive cash flow, but also has a reliable annual supply of tenants. This is the reason that so many investors from all across Western Canada have discovered this hidden gem.
If you are interested in discussing the variety of properties that are available in Lethbridge, and exactly how they can provide you with a solid invesment as well as monthly cash flow, feel free to contact me. I have been helping people make smart real estate decisions for over 15 years. There are properties and investments to suit every buyers tolerance for risk and reward. Lethbridge interest rates are at historic low levels and financing options for investors are amazing.
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