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Kathy Nielsen, Atlanta Home Stager

Building Your Staging Reputation

When I first started out, it was suggested that I consider having three levels of staging; low staging (more vignette-like); medium staging (heavier on the accessories with some heavier furniture items) and high level staging (the appropriate amount of furniture and accessories) and then price them accordingly. To me, it was like asking me to consider doing an okay job; a mediocre job and a great job. In the end, I just couldn't do it. What was and still is important to me is to ensure I do a "great job" with each and every staging I do.

And because this post addresses reputation (of which I've spent many years building), I'd be remiss if I didn't mention that here in Atlanta there was an investigation done into home staging company that uses home managers. It was a horrible set of circumstances that in the end didn't bode well for anyone involved (home owner, home staging company, agent, etc...). Was it a worse-case scenario? Probably. Were there things that could have/should have been done to avoid? Perhaps. However, I'll go on record now that this is one home stager in Atlanta that does NOT use home managers. While there are pros and cons to all services, this is one type of staging that my company will NOT be venturing into.

What I will continue doing is to:

  • Contribute to my industry
  • Do the best job possible on each and every home I stage
  • Make "selling their home" a priority
And with all that said, I'll leave you with some pictures of the town home I staged about 3 weeks ago.

Living room "before" picture:

Atlanta Home Stager Before Picture

In this "after" picture, you'll see that the builder had added built-ins.

Atlanta Home Staging After Picture

Dining Area "before" picture:

Atlanta Georgia Home Stager Before Picture

After Picture:

Atlanta Georgia Home Stager After Picture

Family Room Before Picture:

Atlanta Georgia Home Stager Before Picture

Family room After Picture:

Atlanta Georgia Home Stager After Picture

___________________________________________________________________________________________________Atlanta Home Stager Logo

Serving home sellers, agents, builders and investors, we have the experience, skills and inventory to help make your home and/or listing stand-out from the others on the market.

Home Staging Atlanta one home at a time!

With their extensive portfolio, you'll quickly learn that they have the expertise and knowledge on what it takes to make your home appealing to the prospective buyers. Need furniture and accessories? No problem. Their specialties are with vacant homes and model home staging.

For a free no-obligation appointment, contact them today.

How Different Does Your Home or Listing Look on the Internet?

I met with one of my partner Realtor's this morning over at a home that I'll be staging this Thursday. As we waited the arrival of the builder, we spoke of the condo that had just sold and how the pictures drew this buyer into the home. As mentioned in a previous blog, the buyer first began looking at 3 bedroom condos. However, once she saw the staged 2 bedroom condo, she fell in love and the rest, shall we say, is history.

While I always knew of the importance/benefits of having great "after" shots of the homes I stage, there's another important component that needs to be factored in. One of the challenges many sellers have with their vacant homes is that their 4 walls appear no different than the next four walls. Here's an example:

Formal Living Room of Home A:

Before Picture of a Home Staged by Georgia Interior Solutions

Formal Living Room of Home B:

Before Picture of a Home Staged by Georgia Interior Solutions

As a prospective buyer, there are two things that are strikingly different; one has carpet, the other hardwood; one has white trim where the other has black (which ended up getting painted white).

Here's what each of these rooms looked like "after" the homes were staged:

Home A: NOTE: This home went under contract before the listing could even be put into MLS. After having been on the market for 2 years, the home owner was beyond thrilled.

After Picture of a Home Staged by Georgia Interior Solutions

Home B: This home was just staged last Thursday.After Picture of a Home Staged by Georgia Interior Solutions

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Georgia Interior Solutions, LLC, offers affordable Home Staging Atlanta.com Logosolutions in getting your home ready for the market. Serving home sellers, agents, builders and investors, they have the experience, skills and inventory to help make your home and/or listing stand-out from the others on the market.

With their extensive portfolio, you'll quickly learn that they have the expertise and knowledge on what it takes to make a home shine. Need furniture and accessories? No problem. Their specialties are with vacant homes and model home staging.

For a free no-obligation appointment, contact them today.

Is Your Condo Sitting or Selling?

Here in Atlanta, we have an overwhelming quantity of condos on the market. In fact, according to the Atlanta Business Chronicle, there are currently 9,000 on the market with another 17,000 planned units. To read the entire article, hit the link.

Suffice it to say, if you're looking to sell, you're going to need to differentiate your home from the others on the market. Once a buyer has chosen the location and the price range for which they're willing to pay you can be assured that they will be looking at several units and not just one.

Home Staging provides the greatest opportunity to help make your home memorable to the prospective buyers. Case in point; here's a note I received from the sellers of a condo I had staged.

She was looking to purchase an empty three bedroom unit. Then saw our two bedroom unit that had been staged and fell in love with it. I can't give you enough praise for all your staging talent. If this deal goes through, Bob and I agree you are the one to receive the credit. We certainly couldn't have done it without you. This has really shown me the true power of staging.

Here are a few pictures taken after we had staged their home:

Home Staging Atlanta After Picture

Home Staging Atlanta After Picture

Home Staging Atlanta After Picture

Home Staging Atlanta After Picture

HomeStagingAtlanta.com offers affordable Home Staging Atlanta.com Logosolutions in getting your home ready for the market. Serving home sellers, agents, builders and investors, they have the experience, skills and inventory to help make your home and/or listing stand-out from the others on the market.

With their extensive portfolio, you'll quickly learn that they have the expertise and knowledge of what it takes to make a home shine. Need furniture and accessories? No problem. Their specialties are with vacant homes and model home staging.

For a free no-obligation appointment, contact them today.

Will The Shower Curtain Used In This Staging Seal The Deal?

One of the nicest compliments a home stager can receive is when their client contacts them to let them know that the prospective buyer wants everything used in the home staging. I've had the good fortune of receiving that request on a number of different occasions and each time I feel completely honored.

In this particular case, it may boil down to the shower curtain used in the condo I had staged.

Here's a portion of the note I received from the homeowner last night.

The buyer wants us to leave the shower curtain. She loves it!! Please let me know so we can include it or exclude it in the counter we're going to make before 3:00 tomorrow.

After telling her that I would gladly provide the shower curtain at no charge, here was her response:

Thanks for being so understanding about the shower curtain. It's funny what people fall in love with. That just proves how important staging is.

I think she's right.

Kathy

HomeStagingAtlanta.com offers affordable Home Staging Atlanta.com Logosolutions in getting your home ready for the market. Serving home sellers, agents, builders and investors, they have the experience, skills and inventory to help make your home and/or listing stand-out from the others on the market.

With their extensive portfolio, you'll quickly learn that they have the expertise and knowledge of what it takes to make a home shine. Need furniture and accessories? No problem. Their specialties are with vacant homes and model home staging.

For a free no-obligation appointment, contact them today.

You Can Decorate. But... Can You Stage?

I had the good fortune of staging the most adorable home on Friday of last week in Smyrna, Georgia. The home was filled with wonderful accessories; great lamps and awesome furniture. The couple, Jeff & Tracey, had hired me a year ago to stage an investment home that they had rennovated. It was a great move as they had two offers during their open house and the house had closed in just 2.5 weeks.

The reason why I was there on Friday is that they were now putting their own home on the market. They had made some great decisions with respect to the changes they thought would be important to a buyer. Here's what they decided upon:

  • Remodeled their master bathroom with a wonderful tile (shower and flooring).
  • Painted molding and walls throughout most of the home
  • Had the Home Staged

So why was the third item (home staged) such an important decision? While it was obvious that she was comfortable with decorating, she was unsure as to what changes they needed to make to further showcase their home.

Here are a few of the changes we made:

  • Re-arranged the living room to highlight the amount of space.
  • Removed most of the personal pictures.
  • Removed a pub table located in the sun-room
  • Removed an over-size dresser in their bedroom as it made the room appear smaller.

Understanding what changes need to be made can sometimes be a challenge for homeowners. The best advice is to seek out a professional who understands what needs to be removed; added and/or changed.

We have a professional photographer coming in this week so, when I receive the after pictures, I'll be sure to provide an update to this post.

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Home Staging Atlanta offers affordable Home Staging Atlanta.com Logosolutions in getting your home ready for the market. Serving home sellers, agents, builders and investors, they have the experience, skills and inventory to help make your home and/or listing stand-out from the others on the market.

With their extensive portfolio, you'll quickly learn that they have the expertise and knowledge of what it takes to make a home shine. Need furniture and accessories? No problem. Their specialties are with vacant homes and model home staging.

For a free no-obligation appointment, contact them today.