While there are a few books out there that talk about real estate staging. I still feel there is room for a more comprehensive discussion.
I have been working on my own staging book and am PROUD to début the cover HERE on ACTIVE RAIN.
For marketing purposes (so that I am better able to connect with my intended audience) I have written this book using my pen-name... Reala Stager. But shhhhhhh.... that is a secret, my publisher does not want that information released to the general public.
So here it is... wadda ya think?
Real Estaging is Chicago's premier staging company. We offer 5 levels of staging services to fit any budget. To know the "magic" we do, check out the BEFORE & AFTER gallery on our website
Our staged properties show BEAUTIFULLY... so they sell faster and for more money.
In just 4 years REAL ESTAGING has grown and now has a staff of talented design professionals who know the business & art of real estate staging.
We know the importance of SEEING a property before staging it. We perform on-site property evaluations to determine just what, if any, level of staging services are required.
We understand how to apply style, scale, proportion, color, and flow so that a property looks its best and sells quickly.
We have built an extensive Staging Prop Library with nearly 5,000 decorative accessories that allow our Property Stylists to select just the right props that subtly blend in, yet still enhance the property’s overall appeal.
Our work doesn't stop with the physical staging, we also include a unique suite of marketing services that pro-actively help the Home Seller and Realtor advertise and market the property.
Our Commitment is to create an authentic WIN-WIN-WIN scenario for all involved... Realtor, Home Seller and REAL ESTAGING.
It's no secret, the metro Chicago staged homes we have worked in show like model homes. We don't "dabble" in staging... we do it!
We offer 5 Levels of Service to accommodate every listing scenario....
1. REPORT*: Preparation of a custom tailored Do-To-Sell Report for the home-seller's use to best prepare their own property for showing and sale.
2. REARRANGE*: Our Styling Team transforms the property working only with the sellers existing furniture, art, and accessories to achieve the best sales impact possible.
3. ENHANCE*: Includes all the above, plus Real Estaging adds decorative "props" and/or furniture to create the desired effect.
4. FURNISH: Complete furnishing and decorating of a home seller's vacant property.
5. MODEL: Plan, design, furnish and decorating of a developer / builder's model unit.
*ALL Report, Rearrange, and Enhance levels include the following: Room-by-Room Home Evaluation; Yard & Garden Evaluation; Photo & Video Documentation; Seller’s Do-To-Sell List; Furniture, Accessory & Framed Artwork Editing & Re-Arrangement; Kitchen & Bath Editing; Prop Placement Proofs and task coordination of 3rd party independent contractors.
"The owner is so appreciative & excited. I listed a unit that had been on the market for over 6 months. The seller canceled his listing with the company he had it with and re-listed with me. I got the unit owner to… stage his home with Real Estaging. After the staging was completed, it not only sold for $19,500 more than his best (previous) offer, but sold it in 4-days!"
A. Alexander - Realtor Keller Williams
"I walked away with an extra $9,000 after paying your fee. My first impression when coming home after the staging was WOW! UNBELIEVABLE! Thank you so much for what you did to stage my condo before I put it on the market. I believe the professionalism and thoroughness of the work you and your company provided was a big reason it sold so quickly -- in just 27 days. And, let me say again, WOW!"
B. DiCola - Home Seller
"We both are mesmerized by the magic you make. …the first couple that made the low offer did see the house (again) yesterday and upped their offer. The other party… is ready to offer asking price. Excited isn't even the word we feel over this. Now, I wouldn't even consider putting a house on the market without your services. It is a necessity. Thanks again."
S. & K. Nowlan - Home Sellers Y. Despinich - Home Seller & Realtor Prudential Realtors "Thanks … we couldn’t have done it without you! I took over an expired listing that sat on the market for 346 days with another agent. In the first 40 days I had the listing I had 10-15 showings and no offers. Then I heard about Real Estaging. Within 20 days of Real Estaging doing their thing we had received multiple offers on the property. I was ecstatic and so were my sellers" J. Speckert - Realtor Keller Williams A. Carter - Realtor Realty Executives City F. Horvath - Realtor Coldwell Banker "THANK YOU! You made it (our sale) happen for us! WOW, OH MY GOD were just a few of the reactions that (I) had! Thanks so much for making our place look like a million bucks! And, needless to say I am telling EVERYONE I know about your great job. Thanks again!" T. & L. Azupop - Home Sellers P. Burnstine - Broker Partner Keller Williams We are proud and thankful for the many kind compliments we have received for our staff and the services we provide.
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