As indicated by the frequency of my ramblings on the topic, proper home pricing is one of my largest hurdles when meeting with hopeful home-sellers. Common sense tells me that will never change, but I feel that helping those who want to buy or sell homes in Edmond better understand the market is not only my job, but it's my duty.
Business Week just published a pretty interesting story about the tendancy of homeowners to hold on to unrealistic expectations in regard to the value of their homes - even in this ‘declining’ market - and how that affects the overall recovery of the market. I can’t disagree with most of their points about the ’stubbornness’ of some home sellers, and I’ve witnessed the ‘better-than-average’ effect more than a few times, but I think the blame belongs less on homeowners and more on the agents who routinely take overpriced listings. After all, if an unrealistic home seller is turned down by 2 or 3 agents in a row, and those agents are honest with that seller about why, won’t he/she eventually lower expectations and become more open to the reality of the market? Unfortunately, what happens many times is the reverse. An agent who just wants their sign in that yard (so he/she can get buyer leads) takes the overpriced listing, giving the homeowner validation that they know more than the agent. Wow, how does that help the client-agent relationship? And some agents wonder why their clients fight them on everything. Additionally, what does it do for the seller, when that sign is still in the yard 6 months later while home values continue to slide? Anyway, I digress…
Funny thing is, while I will always have those clients who want to over-price their homes, I’ve actually seen a reverse effect in Edmond lately. Let me explain; we have recently worked with some buyers who had unrealistic expectations
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I question how much of this particular trend will flow into the Oklahoma City real estate market, but with last week's fall of a few of Edmond's larger home builders, we're definitely seeing a more conservative approach on both the building and buying sides. I guess the key here comes from the money quote in an article about shrinking homes:
“We're getting back to more the way things were historically, kind of undoing the excesses..."
ORIGINALLY POSTED ON MY EDMOND REAL ESTATE BLOG
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I started a new project this week, and each day I learn a few new things and find ways to improve on it. I'm a firm believer that if we're not moving foward, we're moving backward, so I strive to inch forward each and every day.
My new Edmond Video Hotsheet started simply as an idea in my head, and once I found time to actually put the first one together, it was rough. The next one was better, and hopefully this one is the best yet:
Thoughts? Advice? Comments?
Yesterday, I posted my first try at the Edmond Video Hotsheet and got some great advice on things I might do to improve on it. I also learned a few other things I could do to give it some 'flair.' So, I took another shot at it today, and here's what I came up with:
My end goal here is to have it be both entertaining and informative, with details on the overall area around each features home, such as schools, landmarks, shopping, community amenities, etc. Obviously, this type of information should be more valuable to home buyers, especially those who are relocating from outside the area.
As time goes by, I'm sure I'll get more comfortable in front of the camera and you'll see more of my personality. Hopefully, I'll also figure out more tips & tricks along the way to make it more appealing. Any of you know of a good video screen capture program that I could integrate into it?
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New Media Marketer, Listing Specialist, and lead member of the Hukill Group, a residential Real Estate Team based in Edmond, OK specializing in existing and new homes in Metro OKC, Edmond, and beyond.
I am happily married and father to 4 amazing children. My oldest son, 17, plays baseball; My daughter, 14, plays softball and runs track; My middle son, 7, is a ball of 
fire, full of personality and joy, he just lights up a room when he enters; and my youngest son, just 21 months old and changing every day, already gives us so much joy and laughter. He is undoubtedbly our orneriest one yet! We are truly blessed with amazing, caring children and a large circle of supportive friends and family. We are proud active members of Lifechurch.tv and strive to improve ourselves and help others in everything we do.
I have about 15 years of sales/marketing experience and enjoy the personal aspect of helping others achieve their Real Estate goals. The majority of my "free time" is spent with my family, whether at school functions, practices & games, or huddled around a good board game. We also really enjoy being a part of local sporting events, such as OKC Hornets Basketball, OKC Blazers Hockey, Oklahoma Redhawks Baseball, University of Oklahoma Sooners (Mens and Womens sports), BOOMER SOONER! We recently watched the USA Womens Softball Team beat Japan in the World Cup of Softball, July 2007.
With Oklahoma City's newfound national stage growing rapidly, we're really excited about the possibilities of where it will take us. Having been a big part of the Hornets recent stay in Oklahoma City, we got to witness firsthand that our city really is ready to take on and support the Pros and we're anxious to see the development of our new NBA team, The Oklahoma City Thunder. Pro Basketball is coming to OKC to stay and it's just a matter of time before we see even further expansion into who knows what... baseball, football, hockey?
After seven years in the Insurance business and much prompting from my mentor and several other close friends, I made a transition into the Real Estate field in 2002, going to work for Newhaven Homes, one of the largest home builders in our area.
My job as a Community Manager quickly showed me that Real Estate is where I am meant to be. My sales background allowed me instant success but the knowledge I obtained working with developers, builders & contractors, as well as being directly involved in the struggles between builder & buyer, was much more valuable and gave me the knowledge necessary to do what I enjoy... smoothing out the home buying & selling process for my clients is my goal. Helping others enjoy the process and realize their financial/real estate goals in highly fulfilling.
I now have a team of associates and an amazing support staff whose combined goal is to minimize the stress our clients experience. By combining personal, one-on-one attention with today's most cutting-edge technology, such as dynamic web and email resources, wireless real-time mobile updates, and a full-service support team, we're able to provide 24/7 market coverage for our clients. We ARE the most technologically advanced team in the Edmond Real Estate market, but we haven't sacrificed good old-fashioned customer service in the process. Our listings are currently selling in an average of 59 days, in a market with an 92 day average. Our clients love us and you will too! Check out our Edmond Real Estate Blog to find out more about us.
Member Central Oklahoma Home Builders Association (COHBA)
- Sales and Marketing Council Member
- Associates Council Member
Member National Association of Realtors (NAR)
Member Oklahoma Association of Realtors (OAR)
Member Oklahoma City Metropolitan Association of Realtors (OKCMAR)
- Education Committee Member
Ultimately, my only goal is to obtain exceptional results for our clients. This turns our friends and clients into fanatical supporters of what we do. We know that as long as we achieve that goal, everything else will fall into place, giving us the ultimate network and allowing us to leverage our experience to help more people in their real estate ventures.
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