About Anchorage County, AK

It is Veteran's Day, a day to remember those who have given the ultimate sacrifice and to honor all those who have served and are currently serving this nation in the Armed Forces.

Fly your flag, tie a yellow ribbon or bolt a license plate.

I know you have seen the Support Our Troops license place all over Anchorage and points beyond. I just wanted to remind you that it is not too late to get your own and you do not have to wait until your license renewal to purchase these special plates. You can order your plate at the Alaska DMV website or you can go directly to your nearest DMV location.

The Support Our Troops specialty license plate was created as a way to thank all of our service men and to give them a very public display of our support. If you have not joined the ranks of those who have bolted these distinctive plates to their cars, what better day, than Veteran's Day, to do so?

The extra cost is still only $20. All proceeds are donated to the Support Our Troops® organization.

Read On:

How the Plate Came To Be

Other Ways You Can Support the Troops

It's Veterans Day -- take a moment to think about the people

A Veterans Day Message

The History of Veteran's Day

Nation Salutes Those Who Served on Veterans Day

The City of Lights is a nickname associated with Anchorage , Alaska during the winter months.

Winter days are short and the nights are long in Anchorage . Sunrise at this time of year is around 8:45 am and sunset is around 4:40 pm, equaling about 7.5 hours of daylight. With more dark hours than daylight hours, the Municipality of Anchorage is often bathed in the glow of lights.

Each year the Anchorage Chamber of Commerce sponsors the "City of Lights " program in which it encourages business owners and residents to turn on their lights. The City of Lights event is sponsored each year to promote a brighter and safer city. Everyone is encouraged to decorate the exterior of their homes and businesses with small miniature lights. There is some friendly competition between neighborhoods; each striving to be the brightest and best.

Now, I know that we are all concerned with green living and saving energy but when you live in a land that has about 85 days with only 5 - 8 hours of daylight, lighting becomes very important and not for the ascetic reasons but for the reasons of safety. There is less crime and accidents in well lighted areas.

This year the Municipality of Anchorage will not only be lighting our beautiful city with street lights, but will be lighting 16,000 of them with LED light bulbs. So, for all of you who are concerned about green living and convservation, we are doing our part in regards to sustainable living. The new lights are expected to use 50% less energy and will save Anchorage taxpayers about $360,000 per year! Residents and businesses also decorate with LED mini lights.

So, let the City of Lights shine all night long! It is quite a sight to behold, all those millions of sparkling white lights, especially when they are reflected on the snow.

I have been advertising and market in print and online for 15 years. I have seen many types of advertising and been to the seminars. I've read the books on horizontal vs. vertical advertising, but the question always comes up. Is it productive and is the ROI (return on investment) better than any other campaign.

I made a switch on my website after four years and have a new flavor, site works good is easier to update, and I must say I look good. Take peak, www.EricBushnell.com, the site is not real sticky but it is better than my old site of 4 years. I did notice that I am getting less people to the site, but they look at more pages. This is good. The site definitely provides me with more basic leads, although still hard to convert. Therefore, I drip on them forever. Hope the like it, not many cancel.

Now I am looking at PPC (pay per click), my website already has a great natural placement. I started by submitting to the Open Directory Project and then make sure my tags and descriptions are good. The PPC angle is a consideration do to our local rag charging so much money for simple line ads. I want any amount of info and I am at $75+for a day and a short two or three line of ad is the same over a couple of days. Add $10 to link it to their website and then it gets lost or the lead harvested and sent to someone else.

I am trying PPC and looking at it in two different lights. I am going to run a simple campaign linking to my site, to the home page with one ad and to the CMA section with another. I am also considering specific home PPC ads that link to the homes info on the site. I believe this is a fancy line ad in the now new media online. The newspaper just doesn't seem to get it. Homes and Land, as well as the Real Estate Book do a much better job but still do not deliver a big bang for the buck. Back to the ROI.

I have started with Google Adwords and am looking at the MSN site, Yahoo was difficult to get information, and with their certain demise in a couple of years I think that Google is the best place. Heck Google had better advertising links on Yahoo then Yahoo did, that says something. I also liked the tracking system at Google, and I did not have to pay someone $300 a month to write a 70 character ad, by the way if anyone would like to have me write a 70 character ad for them, I only charge $250, give me a call 907-360-7471.

Please comment on what PPC campaigns have worked for you, please which did not work, but only comment on the ones that didn't work if you actually worked the leads. I don't want to hear the story how you paid the money and got these hits but never called the people back. I've heard this story too many times from the Realtors here locally.

Thank you,

Eric Bushnell, Associate Broker, Sales Manager

Prudential Jack White/Vista Real Estate of Eagle River

The economy is not so scary here in Anchorage, Alaska .

This Halloween season there are more than scary costumes to put our nerves on edge. For all of us, the national and global economy reports have become scary in themselves. I am happy to report that here in Anchorage and the State of Alaska things seem to be not so scary after all.

A recent news release by our Mayor Begich's office states that Anchorage has been named one of the Top cities in the nation to weather the current economic storm. As cited by the article, both Business Week and the Wall Street Journal have reported on the strength of Anchorage 's economy. Reasons cited were energy demands, tourism, and military presence. The Mayor's office added Anchorage 's fiscal responsility to the list.

While other cities have reported loss of jobs and higher unemployment statistics, Anchorage 's unemployment rate has decreased in the past year.

While other cities have struggled with the housing recession and the deflation of home prices, the real estate values in Anchorage have not only maintained their value, but have also increased in value as well. Anchorage , Alaska 's real estate is being considered as a wise investment even for those in the lower 48.

While other cities and states have experienced further turmoil with loss of property taxes due to the high rate of foreclosures and decrease in property values, our city has been able to lower property taxes for its property owners without sacrifice and while maintaining growth.

While other cities and states' budgets reach crisis levels with lots of "red ink", the Anchorage budget has remained balanced and in the "black".

While other cities are cutting back on services and implementing city government layoffs, Anchorage is still servicing its citizens with quality services and its employees are secure, knowing they have a job in the morning.

I am not saying that there will be no economic repercussions here in the state of Alaska or in Anchorage . I am saying that we are positioned well to weather the storm and that the economy is not quite as scary in Anchorage as elsewhere.

Many movies and songs have used the theme of "wish upon a star" to move audiences to tears or laughter.

In the next few days, you may have the opportunity to "wish upon a star" several times.

Anchorage has so much in natural beauty and wonders to delight the eye that it is no wonder our skies provide one of the most dazzling celestial light shows to be seen each year.

Look to the late night skies (or early morning) to provide a spectacular view of the Orionid Shower . Earth is passing through the center of the Orionid meteor belt providing many "stars" to wish upon. Technically, these stars are meteors, but they are falling stars to us not of the scientific mind. There are only one or two other meteor showers which rival this week's heavenly display.

The meteor shower gets its name from "Orion the Hunter". Orion will appear over Anchorage around midnight in the eastern sky. Visibility will improve as Orion moves toward the south in his nightly trek. You can easily find the Orion constellation by looking for the 3 bright stars (in a slanted line) which make up Orion's belt. The bright flashing lights, you will see over his left shoulder, are the meteors falling to earth. The display is courtesy of Halley's Comet.

As all sky watchers know, you may have to be a little patient, the stars are not on a time schedule. The best viewing night (morning) may be Wednesday around 5 a.m. I am sure your wait and early rising will be worth it, as it is predicated that as many as 20 meteors an hour will come falling to earth

Stay up for the late, late show or rise early but remember to wish upon a falling star and all your wishes just may come true!

If you do not have the fortune and privilege to live here in Anchorage , Alaska , then that may be the perfect wish for you to make.