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Some new rules and updates for Short Sales...good to know.....

Jay  McHugh, "YOUR SendOutCard Mentor": Real Estate Agent in Brookline, MA

FTC Will Not Enforce Provisions of MARS Rule Against Real Estate Professionals Helping Consumers Obtain Short Sales

The Federal Trade Commission today issued a statement announcing that it will forbear from enforcing most provisions of its Mortgage Assistance Relief Services (MARS) Rule against real estate brokers and their agents who assist financially distressed consumers in obtaining short sales from their lenders or servicers.

As a result of the stay on enforcement, these real estate professionals will not have to make several disclosures required by the Rule that, in the context of assisting with short sales, could be misleading or confuse consumers. As more and more American homeowners seek short sales, it is especially important that the Rule not inadvertently discourage real estate professionals from helping consumers with these types of transactions.

The MARS Rule was issued pursuant to authority granted by Congress in 2009. The issuance of the Rule followed numerous FTC and state enforcement actions against companies that claimed to be able to obtain from consumers’ mortgage lenders or servicers a loan modification or other relief to avoid foreclosure. The Rule covers companies or individuals, among others, who assist consumers in obtaining approval of a short sale from their lender or servicer.

A short sale occurs when a home is sold for an amount less than the balance owed on the mortgage loan, and the lender or servicer agrees to accept the proceeds of the sale instead of pursuing foreclosure. Short sales can benefit consumers by allowing them to escape from a mortgage that they cannot afford, while avoiding foreclosure. Many real estate professionals assist distressed homeowners by providing both traditional services associated with selling their homes (e.g., listing the property) and working to seek lender or servicer approval of a short sale.
The MARS Rule requires companies offering mortgage assistance relief services to disclose certain information to consumers about the services they provide, bans collection of advance fees, and prohibits false or misleading claims. After the Rule went into effect, a number of real estate professionals who help consumers with short sales raised concerns about complying with the Rule. These professionals pointed out that some of the required disclosures could confuse consumers or could be inaccurate in this context.

At this time, the Commission has announced that it will not enforce most of the provisions of the MARS Rule against real estate professionals who are engaged in obtaining short sales for consumers. The stay applies only to real estate professionals who: 1) are licensed and in good standing under state licensing requirements; 2) comply with state laws governing the practices of real estate professionals; and 3) assist or attempt to assist consumers in obtaining short sales in the course of securing the sales of their homes. The stay exempts real estate professionals who meet these requirements from the obligation to make disclosures and from the ban on collecting advance fees. These professionals, however, remain subject to the Rule’s ban on misrepresentations.

The Commission stated that the stay does not apply to real estate professionals who provide other types of mortgage assistance relief, such as loan modifications. In addition, the FTC will continue to enforce the Rule and Section 5 of the FTC Act, which prohibits unfair and deceptive practices, against all other providers of mortgage assistance relief services.

The Commission vote approving the MARS Rule enforcement policy was 5-0. It can be found on the FTC’s website and as a link to this press release. More information about the Rule can be found here, and information about consumers’ mortgage rights can be found here.

The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. To file a complaint in English or Spanish, visit the FTC’s online Complaint Assistant or call 1-877-FTC-HELP (1-877-382-4357). The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 2,000 civil and criminal law enforcement agencies in the U.S. and abroad. The FTC’s website provides free information on a variety of consumer topics. Like the FTC on Facebook and follow us on Twitter.

MEDIA CONTACT:
Mitchell J. Katz,
Office of Public Affairs
202-326-2161
STAFF CONTACT:
Evan Zullow or Leah Frazier,
Bureau of Consumer Protection
202-326-3224

Facebook updates you need to read....

Jay  McHugh, "YOUR SendOutCard Mentor": Real Estate Agent in Brookline, MA

Good Morning: Facebook has been re-designing and adding new features to their social network site by the week. Several changes became effective in June and I look forward to sharing them with you as we find ways for you to utilize these new applications in your business. Below you will find an article about three features that apply to anyone that is marketing on Facebook, including you. These don't reflect all of the recent changes but ones that are relevant to our business. Facebook has announced that additional upgrades and changes will be made in July as well. It seems like each day brings us new tools and technologies to help us grow and thrive. As always, keep up the great work in your business. I enjoy watching your success.


Jay

3 New Facebook Changes that Benefit Marketers

Facebook recently made some new changes that will benefit marketers and business owners. I'm very happy about them, that's for sure! Here's a rundown:

Share Posts to Pages

Facebook users can share posts, links, videos, photos, etc. to other pages now.

When you come across a post you want to share on your own page, or another page you admin, you simply choose "On your page" from the drop-down box, and you're all set.
If you are the admin for more than one Facebook page, you may only see the name of one of your pages after you've done this once. (I found this out the hard way and thought I could only use this feature if I was using Facebook as my page.) But if you click on that page name, a drop-down box will still appear with the other pages listed.

Pages Can See Which Pages "Like" Them


I've been waiting for this feature forever!!! Finally, Facebook is allowing page admins to see which other pages like their page!
When you're on your page, click on the "people like this" link on the left-side of the wall to bring up the window that shows your fans. Click on "people" at the top and a drop-down menu appears. If you're using Facebook as your page, you can also access this by clicking on the "people" icon at the top of your page, which indicates the number of latest fans. Click on "see all" which appears at the bottom of the window.
A new window will appear with all your fans, and you can click on the word "people" to access the drop-down menu.

Edit Thumbnail


The last update I've noticed recently concerns thumbnail pictures. Now you can scale an image to fit the box, when you edit your thumbnail. This is great for horizontal logos. Here's an example of a logo that has not been scaled to fit the thumbnail:
Simply, edit the thumbnail and select "scale to fit":
This is what the logo looks like on the wall:
If you need help making sense of Facebook, contact me to ask about my one-on-one training services.