Michael Clarkson - Myers Internet Featured Realtor®
I was thrilled to be featured on the back of Realtor® Magazine, a national trade magazine of the National Association of Realtors®, as the Myers Internet Featured Realtor®. This is the second month for me to be featured by Myers. Needless to say, I am quite honored! Here is a copy of the article below (used with permission). (Active Rain: Contact me for Myers Contact to confirm permission use.) A copy of this can be found on my website at: http://www.myers.com/press/articles/1206_clarkson.htm Thanks to all my clients!! Kind regards, Michael Clarkson  | Tough Market -
Huge Success
How Did This New Realtor Achieve
$3.5 Million In His First Year Of Business?
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My name is Michael Clarkson, and in January 2006, when I entered the real estate profession, the business climate was very hostile. Ongoing interest rate hikes, $3.50 a gallon gas prices, and a nation-leading foreclosure rate in my local Denver real estate market, forced me to quickly identify opportunities, rather than limitations. After making an educated and deliberate choice about where to work, I believe I picked the best in RE/MAX Alliance, and in Dave Heaton, my Managing Broker.
I deploy the best-in-class resources to support my business to leverage my time and efforts. My Myers website is an extremely cost-effective way to garner relocations from outside of Denver, which are my primary source of business. My website is my "virtual open door" for the world to see what I offer.
Although my brokerage and RE/MAX both have outstanding websites, my Myers site gives me the opportunity to brand myself independently. | I market my website's moniker "MileHighHomeHunter," which I think has a nice ring to it. Some of the many means of getting my name into the marketplace are:
Google Ads
Mailers
eNewsletters
Reciprocal links
Real Estate blogging
Hot On! Homes Content
Links to Lenders
Links to Local Content |
I also register and forward other catchy names that I believe the average consumer would use to get to my website. My website, http://www.milehighhomehunter.com/, consistently performs well in Alexa.com rankings. It also competes well with the statewide RE/MAX and Coldwell Banker sites, and has traffic rankings significantly higher than several of the corporate competitor sites. |
| With these three market-leading outlets generating leads for me, the result is an ongoing average of three new, substantial leads per week. My Myers website is a tremendous influence in allowing me to be more effective with my time, my money, and most importantly, my clients. |  | One hundred percent of my clients use my website at some point during their transaction, but I continue to give them personal, attention and interaction, unless circumstances dictate otherwise.I use my website primarily to generate and incubate leads until they are ready to get engaged. |
One of the biggest features of my website is content from a company called Hot On! Homes. This market-specific TV program delivers literally millions of dollars of "travelogue" content to my Myers website.
Eighty percent of my business is derived from my website. My favorite example is a couple with whom I recently worked. After utilizing my site content to narrow their search, the wife made only two trips into town to make a purchase decision. The husband saw the home in person about two hours before closing. They love the home and loved the service I provided. I have already received two referrals from them.
My biggest challenge with my website is that it's too tempting to rely on it as a lead-generation tool. It takes discipline to make it one part of a successful lead-generation strategy. One can never use the Internet to replace face-to-face interaction. It is, however, non-threatening and ideally suited for prospects in the first stages of buying their home. The Internet can help develop a relationship of "virtual trust" with you until they are ready to move to the next step. | I also use my website to send automated, updated listings that match my clients' criteria. However, when a client is "active", I make personal interaction a priority.
I expect to have completed thirteen transactions and about $3.5 million in my first year. I am pretty pleased with that, as it is in-line with my business plan. I have forty-eight prospects for "Year Two," and a sales pipeline of $13.1 million. I feel well positioned as I continue my real estate journey. My strategy for continued success over the next twelve months also includes developing a "strategy for failure," and then making sure I avoid doing anything on that list! As for being successful, my office is a tremendous repository of knowledge. I am always picking the brains of successful people: my managing broker, senior brokers, and new brokers. I glean as much as I can from them, and take Myers training and other courses to increase my knowledge and professionalism. When my clients need my help, I strive to deliver my very best. Visit Michael Clarkson of RE/MAX Alliance at http://www.milehighhomehunter.com/ |
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Michael Clarkson
RE/MAX Alliance
Erie, CO
Office Phone: (303) 403-2641
Cell Phone: (303) 332-6393
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