"Well, art is certainly one of many tactics we deploy to maximize your home's potential"
"No, I mean, you just have to do key areas in each room so that the photos of the space look good. Once the people get here, it doesn't matter what the rest of the room looks like, surely?"
"Are you saying that you bought your house from the photos you saw on-line? What happened when you walked through the door?
"We recognized all the photos. It felt like coming home. You know, kinda right somehow."
It is tempting to dismiss this young seller as "Gen Y, man, they're just, like, o-d-d." But you and I all know that the photos are becoming of primary importance ... why our own Sue Argue even specializes in it!This why we are staging with fewer items about nowadays - that spare look we get identified by - it looks cleaner and nicer in the photos.
And maybe, if this is the future, we should stop with the bruises, back strain, total exhaustion and recreate our way of "merchandising homes" -
This is 443 Main Street, Anytown, USA.
The wow starts right away at this gracious front door.
Inside, one is impressed by the attention to detail and elegant unsurpassed craftsmanship this home has to offer. Notice the marble surround wood burning fireplace, hardwood parquet floors and moldings.
When formal entertaining, the dining room offers an ideal backdrop for holiday celebrations.
From the exquisite wet bar,
The eat-in kitchen enjoys many upgrades all the while sustaining a chic retro feel.
The exceptional two-storey great room with wood burning fireplace overlooks a wrap around deck and sparkling pool.
Each bedroom is truly a full suite with abundant colosets and designer baths. The materials and workmanship are the finest.
Central Air throughout.
Luxury abounds in this delightful home, perfect for small children, and nestled on beautifully landscaped grounds with specimen plantings, luscious trees and rock walls.
Juliet Johnson Staging serves the luxury real estate market of Essex, Union and Morris Counties, NJ.
I merchandise high-end homes in NJ w/ staging & re-design to add the right perceived value so as to speed & maximize each sale. We illustrate the potential & options within all architectural styles.
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Timely posting. I'm looking to stage my home for sale right now. This article was very informative.
The place looks beautiful! It is definately more attractive to have a home staged. The more neutral and clean a home looks the more likely a buyer is to feel like it is home and be able to picture there stuff in there.
Juliet, I like the clean look this staging job gives the house. Do you just take pictures of the items, compared to the rooms? It's a unique concept.
great post! Very helpful information. I am definitely looking forward to your next post.
Well, Andrew, I'm afraid my tongue was firmly planted in my cheek on this one. I think we need to be careful that the artful photo doesn't supercede the various selling aspects of each room in the house.
Hi Juliette, I received one of your emails and it was loaded with great information that I am spending hours and hours investigating. Its literally opened up a whole new avenue for me to market myself. Thank you and I look forward for more.
Tiffany - good luck getting your own house ready. If you need real help, not just someone playing with an idea, please call, or go to our Carnival of Content.
Thanks, Susan, very nice of you to actually open the email. The articles are all mine, but the newsletter concept came from a fantastic post by Melissa Marro - http://activerain.com/blogsview/60036/Newsletters-Getting-agent-attention. It is a handbook on how to do a newsletter. I'm sure you could do one with that middle section being chock full of information that would interest your target market.
pacay - NJ teenager complaining about someone being "selective"
NO-one finds this funny?
I'm laughing. Honest.
Kathy