29 Things I do to Market a Home

How Rob Lang of Realty Executives, Hedges Real Estate Sells Your House--29 Step Home Marketing Plan!

Selling your home takes a lot more than adding it to the MLS listings and putting a sign in the front yard.  If you're ready to sell, contact me today at 785-393-2274 to take advantage of the 29 things that I do for my listing clients to save them time and trouble - and to ensure that their homes sell as quickly as possible, and at top value!

1.   Education - Keep myself educated and up-to-date on listing and selling market conditions in your area.

2.   Keeping You Informed and Educated - Provide updates on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc. and market trend changes or new or SOLD listings that affect you

3.   Home Preparation - Suggest constructive changes to your home to make it more appealing, and a sale more likely, to interested buyers.

4.   Home Staging - Present you with professional advice on presenting your home to show exceptionally well, and sell for the highest possible value.

5.   MLS Exposure - Submit your home listing for exposure to over 500 active Lawrence Board of Realtors agents and 8000 active Heartland (Kansas City area) agents and 250 Topeka agents' Multiple Listing Service systems (most Realtors only do Lawrence MLS).  Listings will NOT be restricted to just our companies' websites like some agencies choose to do so they can sell more of their own listings.

6.   Agent Tours - Place your home on the Realtor tour schedule for examination by agents specifically interested in property in your area with motivated buyers.

7.   Personal Promotion to Agents - Create a custom publicity flyer about your home for distribution to active agents in the Northeastern Central Kansas region.

8.   Exposure to the Real Estate Board - Promote your home by distributing flyers, brochures, and making personal announcements at real estate board/sales meetings.

9.   Internet Exposure on Google - Generate numerous page viewings per month on my website through Google search engine called "Ad Words" featuring your property by spending about $1200 per month.

10. Television and Internet Exposure on KSHB-TV (NBC-Kansas City area) - Generate numerous website page views through the http://www.kshb.com/ and their http://www.lawrenceregionhomes.com/ site by spending about $1000 each month.

11. Virtual Home Tour - Prepare a professional virtual home tour and selling feature presentation for your home so that buyers can experience the uniqueness of your home 24 hours a day.  I have had out of state buyers "buy" a home from the Visual Tours I create.

12. Exposure on Realtor.com - Utilize the Featured Listings upgrade on Realtor.com, the - #1 Realtor website in America with over 200,000 visitors per month!

13. Create Your Home Web Page - Provide your home its own website such as http://www.homewithapond.com/  

14. Internet Exposure on over 100 Websites - Publish your home on over 100 websites to generate massive traffic

15. Neighborhood Promotion - Deliver a letter to your neighbors promoting the features and lifestyle benefits of your home that they can pass on to their relatives, friends, and associates who mentioned they want to live there.

16. Toll-Free Telephone Promotion - Include your property in my Toll Free Marketing Program so that prospective buyers can listen 24 hours a day to a recorded message about the virtues of your home.

17. Target Market Promotion - Promote your home in my proprietary "Service For Life/CRS" Newsletter that is mailed and emailed monthly to more than 500 prospects in your market area.

18. Custom Home Descriptions - Create a custom flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home.

19. Providing FREE Home Warranty - Post rider sign that tells buyers a FREE Home Warranty is included on your home

20. Custom Listing Book - Create a custom "listing book" to be placed in your home for buyers to reference home features, lot, utility, and tax information, neighborhood benefits, schools, shopping, medical, and other buyer benefits.

21. Easy Access for Showings - Enhance convenience of buyer viewing by placing home on a combo lockbox.

22. Open House Promotions - Promote your home to the public through an Open House, at your convenience.

23. Professional Signs - Maximize showing exposure through professional signage/riders for 0% Down & FREE Warranty.

24. Tracking Interest - Track all home showing agents using combo lockboxes rather than Reader Key lockboxes.

25. Potential Buyer Motivation - Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest.

26. Potential Buyer Evaluation - Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase.

27. Negotiations - Represent you in contract negotiations with buyers to help generate the highest selling price for the home or save you 1 ½% commission as a transaction broker when I bring the buyer rather than another Realtor.

28. Supervising the Closing - Coordinate escrow, pre-title and title work, financing, FREE Home Warranty registration for both you and the buyer and closing activities on your behalf to ensure a smooth, hassle-free closing.

29. Supervising The Bottom Line - Hand deliver your proceeds check at closing of your home if you are still in the area.

Thanks and "Don't keep me a secret--I'm never too busy for your referrals!"
Rob (FREE 2-10 Home Warranty with every home you buy or sell through me!!)
Rob Lang, CRS, ABR, ePro, GRI Realtor®
Places for Rent or Lease http://www.kslease.com/
Rob's Blog at www.ActiveRain.com/blogs/langrob
Realty Executives, Hedges Real Estate (three convenient locations)
(Serving Lawrence, Eudora, Baldwin, Topeka, Tonganoxie, Leavenworth, Kansas City, McLouth, Wellsville, Ottawa, Berryton, Tecumseh, more)
300 Rockfence Place, Lawrence, KS  66049
1037 Vermont, Lawrence, KS  66044
3300 Clinton Parkway Ct., Lawrence, KS  66044
785-393-2274 (cell)   206-339-3199 (fax)
langrob@sunflower.com
http://www.letrobdoit.com/ for property searches
http://douglascountyopenhouses.com/
http://ihaveaddresses.com/