Proof that staging sells - an exact property comparisonEveryone seems to ask for proof that staging sells.... I've been watching a property for a while now (and trying to convince the seller - who is a corporation - that they NEED to stage!) Both of these properties are on the same street, they are the exact same floorplan, built at the same time. The cabinetry, flooring & countertops are all the same. Neither home has made improvements since it was constructed in 2005. They are virtually identical.....
House #1: 2328 Daniel Island Drive, Charleston originally listed on 12/14/2006. original list price $349,000 expired & relisted on 03/16/2007 $345,000
House #2: 2338 Daniel Island Drive, Charleston originally listed on 03/01/2007, original list price $345,000
on 03/16/2007 both homes were vacant, on the market at the exact same time at the exact same price... We staged House #1 on 08/08/2007 House #1 CLOSED on 09/27/2007 for final sale price $320,000
House #2 is STILL ON THE MARKET with now current list price of $314,800. I charged $1800 for the staging job on House #1..... so far they have saved 2 months of carrying costs and the home sold for $5200 MORE than the same exact house is now listed for..... If you still don't think staging is worth it - you really need a paradigm shift! |
Author
Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com First Impressions Summerville, SC Office Phone: (843) 822-2622 Cell Phone: (843) 822-2622 More information... Contact Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com |