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Using a Brag Book

Out of all of the Listing Presentation blogs, I have not seen anyone that is talking about Brag Books.

Brag Book - A photo array of sold, managed and auctioned properties, copies of past ads, copies of press releases about the agent and/or company, copies of newspaper or magazine articles about the agent and/or company.

This is something that my clients like to look at and is something that I bring along to listing and general purpose meetings.  Since I am going after prospects that are  directing their clients to me (attorneys, bankers, etc.) I do a lot of general purpose meetings.  These may or may not turn into work immediately, but are a step in the relationship building process.  For example, I am working a project right now with 30 structures.  I did the first GP meeting with the contact almost 3 years before he brought me a deal.

Anyway, the Brag Book is something that I bring and use constantly.  Is this just too Old School?  Am I missing something?

 
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Author

Rich Kruse
Gryphon USA, Ltd.
Columbus, OH

Office Phone: (614) 885-0020 Ext.: 17
Cell Phone: (614) 885-0020

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