Would you buy a DENTED CAN or a DENTED CEREAL BOX?This is a question that I always ask my sellers while on a listing presentation when "CURB APPEAL" comes up. I like to use it as an analogy with selling their home. By the way, they overwhelmingly answer this question with a NO! I then go on to ask them why not? "Is the food in the can or box any different than what the others have in them that are not dented?" (Usually they say NO) "So it is simply because it looks bad from the outside, right?" (Usually they say YES!)
I go on to tell them that the same is true of their home. It's called curb appeal and if your home doesn't have it (especially in this market), then many of the same people (like yourself) who wouldn't buy the dented can or dented cereal box also won't want to see what your home has inside of it! Do you have any analogies that you like to use with your sellers while on your listing presentations? |
Author
Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County Baltimore & Harford County Maryland - Long and Foster Perry Hall, MD Office Phone: (410) 529-1900 Ext.: 3158 Cell Phone: (410) 236-3331 More information... Contact Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County |