Goals

I know that I have blogged about goals before, but we are still working out our goals.  Trying to get them nailed down.  I know that the way to go about it is to set long term goals then fill in the steps of reaching those goals with short term and intermediate goals. 

I guess that my biggest concern, as I quote Stephen Covey is that we don't put our ladders against the wrong wall.  We, like everyone else, have taken a hit in the past year, so the challenge to re establish our past levels of success.  Then use those levels to continue building our business.  Basically it feels like we are starting over, I am sure that we are not alone in this.  We know that nothing is guaranteed, that is the nature of our business. 

I guess our fear is that we not pick the wrong area of the business to focus on.  A couple of years ago, in our market if you could get connected with a good builder, you were set.  Today, not so much.  I sort of feel like as focused of a shot gun approach may be the best way to go.  Focus on all aspects of generating leads, and concentrate on particular areas. 

Any way these are what we are discussing as we set down to finalize our goals.  Any ideas or input?  Thanks in advance for any help.