An Exact Property Comparision - The final numbers

Some of you may remember my blog, Proof That Staging Sells.... An Exact Property Comparison.  Well, I've been following this home for some time - since we contacted the agent when the home we staged went under contract.  This week the home finally closed.... Here is a brief recap and then the final numbers...

House #1:  2328 Daniel Island Drive, Charleston

originally listed on 12/14/2006.  original list price $349,000

expired & relisted on 03/16/2007 $345,000

House #2: 2338 Daniel Island Drive, Charleston

originally listed on 03/01/2007, original list price $345,000

on 03/16/2007 both homes were vacant, on the market at the exact same time at the exact same price...

We staged House #1 on 08/08/2007

House #1 CLOSED on 09/27/2007 for final sale price $320,000

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Now for the final numbers..... House #2 continued to sit on the market for an additional 4 months.  It was vacant so the sellers were paying carrying costs.  Based on the price of the home, HOA fees in this area, etc this is an estimated $12,000 - $15,000.  The final sale price of the home was $299,000 - a whopping $21,000 LESS than our staged home.

As I stated in the previous blog, this home was staged for less than $2000.  What was the cost of NOT STAGING?  (drum roll please....)  AN INCREDIBLE $35,000.

Wow..... I bet the homeowners for house #1 sure are happy they made the decision to stage with First Impressions Home Staging & Interior ReDesign, what about you?

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Proud sponsor of the 2008 Realtor of Distinction Luncheon at CTAR's Plugged In Conference.  Join us at our booth and for our Staging Workshop at the conference!