Blogging a Topic at CRS Convention

Last week I attended the CRS Sell-a-bration in Waikiki.  It was a great event.  I came back with many ideas and a new energy to kick it to the next level.

Something different this year from last was the word BLOG was being tossed about.  Although not a featured sponsor and not getting promoted as a result, Active Rain was still mentioned by several of the presenters and was a regular topic at our lunch and dinner tables.  OK, I did start the conversation at the tables.  It was well received and a couple of more agents joined the Rain and I met a few who were already members.  A couple of them have committed to become more active.

One of the things I saw was the website venders were offering a personal blog site packaged with the website.  The industry is seeing the power and wisdom of blogging.  Standard websites as we know them are becoming a thing of the past quickly.

Some of the tips that were repeated by several of the experts were:

• Websites need to be content rich.
• Agents should have more than one targeted website instead of just one catch all site.
• A personal blog site should be tied to your primary site.  The blog posts there should be reasonably short and in conversational language.
• The experts who were presenting at the event all had more than one blog.
• The use of SEO techniques and SEO services was standard operating procedure among top agents.
• The internet was a growing part of the top agents business.  In most cases about a 1/3 of their closings.
• In the slowing market top agents are using the internet to help gain market share.

The last day of the convention I won the grand prize.  I will be writing about that in the near future as it directly relates to this topic.