Public Perception: A Lesson Learned

OK, guys (and gals) it is time we make some changes to public perception!

I was meeting some clients at one of their offices recently to get a contract signed. As the husband and I walked to the wife's office we were introduced to some of her co-workers.

The wife, kindly, introduced me as their "new best friend" since I was helping them in this home buying process.

One of the coworkers responded, "Oh, Where is your badge and you aren't passing out business cards to everyone!" I responded, simply, that I didn't believe in pushy sales. We kindof laughed, and the husband added, "You don't have to be pushy, if your reputation speaks for itself."

Now, that's the story, but I had some Aha! moments as we were working that I thought were necessary to discuss.

First, the statement made by the coworker, "Oh, Where is your badge and you aren't passing out business cards to everyone!" This tells me a lot about our professional reputation. This is not what it should be. Now, don't get me wrong, while we are working I don't have any real issues with the logos on our clothes or the name tag. If we aren't working, wear the clothes, that's fine, but the name tag? Last time I met someone who worked at a retail store they weren't still wearing their name tag when they weren't at work, why are we? If we have our ears open and are actually listening the opportunities will present themselves, we shouldn't have to force it. Don't forget too, lead with a giving hand (not a shoving a card in their face hand).

Next, the statement made by my client, "You don't have to be pushy, if your reputation speaks for itself." This ought to be how we run our business,  

To many agents are more concerned with numbers than they are about people!

If we contstantly work to nurture relationships, meet needs, and provide an amazing experience before, during, and after the transaction our reputation will speak for itself and that will get us more business than we can handle (and for less money!)