The Real Estate Business is Changing are You?

The internet is here and the internet has become a major force in our industry.  It is changing and growing.  It is becoming the driving force behind many of the changes our industry is seeing.

The question is; are you changing how you do business?  Are you fighting the change or are you embracing the change?  Do you see it as an opportunity or a problem?

The internet is not good or bad, it is reality. 

In the last few weeks I have begun a couple of new projects that have pulled me away from spending as much time on Active Rain.

I am working on several updates to my website and also building a new site for our office.  I am hoping to have completed both projects in the next two weeks.  Once they are finished I am planning on a new personal blog site.

Why the big changes?  The answer is simple.  That is where the customers are shopping.  In the last six months I have seen a steady shift in where my clients are coming from and the internet has played a much more active role than in the past.  My presence was OK at best and yet it was yielding results.  With a new and improved presence I am hoping to build on my past success.

So back to the original question; are you changing?  If you are not changing to stay with the direction the business is heading, you will most see you business changing in a less than desirable direction.  The most successful in our industry are embracing the changes and picking up market share from those who are not keeping up.