The marketing of real estate has always been a process that changes. In fact, the one constant about real estate marketing, is that it changes rapidly!

Acceptable
Seller's have come to expect a level of service already. That level of service may vary from region to region, but I suspect that the norm looks something like: ads in the local paper, ads in the local Homes magazine, postcards to the neighbors, open houses, maybe some actual door knocking. A good base from which to begin an all encompassing marketing effort.

Good
Used to be a time when an agent could Wow! their clients with the prospect of having their home marketed on the agent’s own site, the broker’s site and likely Realtor.com. Frankly, seller’s take that for granted now! Having a store front on the internet is great, but how will prospective buyers find your home if they don’t know the name of the agent or agent’s company?

Better
In the last two years or so agents would Wow! their clients by showing them how easy it was for Google (the all knowing search engine) to find the agent’s name and website(s). This is in addition to pushing the property out to the usual sites that properties end up (Realtor.com, broker’s website, agent’s website). Not bad, but there are better results to be had!

Best
Last year, Team366 started to use a system, incorporating narrated video walkthroughs, that pushed our clients’ properties to the corners of the internet, in addition to the usual spaces. And we did it with amazing success! The board average for listings sold by agents in the Ann Arbor Area Board of Realtors was under one out of five! Less than 20%!

Team366 sold 64% of the listings we took last year utilizing this system. The system we use creates between 400 and 1000 links back to our client’s property. Sound crazy? Check out the Try a Google search for 1815 Cranberry, Ann Arbor, MI or 3121 Forest Beach, Torch Lake, MI. You’ll see anywhere from 350 to over 1,000 links that Google has indexed about these properties.

If Google can find 1,000 links of a home’s address in its index, that means that there are 1,000 instances where prospective buyers can find your home!

Long tail marketing for sure!

Our experience has shown that the average agent generates about 10 links back to their clients’ property. Try it out yourself! Go to Google and type in the address of a home you know is currently on the market.

Seller's need every edge they can get in this market!