Is Your MLS Listing "HOT" Like Hot Cross Buns or "HOT" Like Radioactive Uranium?

Oh, Easter. A time of peeps and Palms and bunnies. Hot cross buns, so soft and gooey fresh out of the oven. That's how your Monmouth County real estate or new MLS listing should greet all the neighborhood buyers. So warm and sweet-smelling that taste buds swell, lips turn moist and the tummy rumbles.

Damn, that house smells good. I just got to have it!

Your new listing should make hungry mouths water. Warm bread analogy ... good!

Or you could generate an entirely different kind of heat with your advertised home for sale. Radioactive uranium melting containment core analogy ... bad!

What makes a listing radioactive? Continual price reductions. Slash-and-burn until there's more slashes than burns. Re-price, re-price and re-price. Some real estate agents adertise "new" price. An "improved" price.

There's only so many different ways you can try and put a positive spin on "marked down." How many ways? Zero.

1. Advertise a ridiculously high price without any semblance to market value.
2. Generate a Victorian hat box of polite chuckles and guffaws and strike a red line thorugh Price #1.
3. Advertise Price #2 -- still too high.
4. Get all your neighbors whispering that you've lost your mind.
5. Strike a red line through Price #2.
6. Advertise Price #3 but now chiding turns to confusion.
7. Strike a red line through Price #3.
8. Now you've trained any potential buyers to wait for the other fission rod to drop.

 The seller and listing agency with the radioactive HOT listing continue to stigmatize the property. You just burned your hot crossed listing to ash. Not very appealing. Call the fire department. Your stove is ablaze.

Many sellers believe their Price and Re-price Syndrome goes unnoticed. Whose paying attention?

Think again. The entire real estate community is watching every aspect of your home's Marketing Program. There really are no secrets.

The Multiple Listing Service is more than an auction or e-mail. The MLS is a database.

What goes in, stays in.

All a buyer's agent need do is run a HISTORY of your listing. They can see every change and correction.

An expert buyer's agent will know that now you're desparate or discouraged. You aren't as sharp as in the early rounds. All this chaos and disappointment is making you punchy and tired. WHAM! Now come the low offers. You're waiting for the bell. Hey, wasn't this blog about hot crossed buns and isotopes? How'd a boxing motif broke out? Let's wrap this up, shall we.

Summary

Beware the myth that an expert REALTOR is advising you to price your home close to market value so they can effect a quick sale and grab that commission like a Bonnie-and-Clyde dine-and-dash. The top-notch agents are protecting your best interests.

They know that the Price and Re-price Syndrome will wreak psychological havoc on your home and selling plans. It will cost you real money in the end.

We're here to serve you, not hurt you. Hhmm, hmmm good!  Now, what you got baking in your oven? I'll get the cold milk to wash one of those buns down.

BEFORE YOU LIST YOUR MONMOUTH COUNTY REAL ESTATE OR HOME, PLEASE CALL ANDREW FOR A CONFIDENTIAL CMA OR REALTOR PRICE OPINION!

Considering a purchase or relocation to Monmouth County real estate? Perhaps a sale of your home is in the future?

Call Andrew, Broker and Owner of ANDREW J. LENZA REALTY, today at (732) 431-9003 to get you on the path of realizing your Monmouth County real estate goals. Or e-mail me or visit me at my company website.

Andrew J. Lenza, ABR GRI MBA 
 Broker/Owner     
ANDREW J. LENZA REALTY 
 73 State Highway 34 Colts Neck, NJ 07722    
 Office Telephone (732) 431-9003 
 
(c) Copyright, 2008. Andrew J. Lenza, All Rights Reserved

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• Members, Monmouth & Ocean County MLS and Middlesex County MLS

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Hot cross photo courtesy of http://www.wayodd.com/funny-pictures2/london-hospital-patients-get-hot-cross-buns-after-complaining-to-local-newspaper-0ax.jpg

Mushroom cloud photo courtesy of http://ffden-2.phys.uaf.edu/104_spring2004.web.dir/Peratrovich_Totemoff_Project/Images/RedMushroomCloud.jpg