Down Home Selling 101

I've been accused of being down to earth in my communication style with folks. I guess that is not all bad. It is friendly. And maybe it can be seen in my style of writing here.

I bring this up because I think in trying to discuss selling homes with homeowners many agents make this seem like some kind of rocket science. It really is Sales and they need a boost from Sales 101.

I call it Down Home Selling. Paint a word picture or tell a story of the next step in a homeowner's life. Like the photo I selected, say Imagine if, What if, If you could live anywhere, and then go on to describe that cabin with the porch with the dog AND life is now oh so sweet.

Don't make moving to another place so hard. Learn to paint a picture for folks.