NAR Realtor's Image Could we do Better? - Is Fame Always About the Money?
Well a few years ago I was speaking to someone while I was speaking at the NAR national convention in Orlando. It was shared that one of the recipients of the "30 So this breaking story on Inman News Story that came out last week about one of the 30 Under 30 recipiants Eva Mazzarella is being indicted on a variety of charges: including loan fraud! It really makes you stop and think "Is it really all just about the money? Is more money equated with a better character? Is it a measure of one's soul? Some of these high flying agents may reach these goals by selling 1 or a just a few million dollar deals. There are other agents that may close 100 60K deals and never get a mention! Is that fair? Who has more real estate knowledge - the person closing 5 deals or the person closing 100 deals? My experience shows me the person closing 100 units on the low price side of the scaled does not even get an honorable mention. Sooner or later it Realtors have to drop this mentality from the dark ages that is all about crunching the numbers club. To me it is about character and what you walk away with at the end of the day. Several years ago in Atlanta I knew an "Atlanta new homes agent" that was # 1 in Gwinnett county! She represented one builder and his products alone! She had closed an incredible amount of deals well into the 15 Million plus range, but the problem? The agent took home less than 35K in annual salary! Who is fooling whom? |
Author
Jim Crawford ~ Atlanta Real Estate-ABR E-PRO RE/MAX Greater Atlanta Atlanta, GA Office Phone: (770) 993-4848 Cell Phone: (770) 238-0122 More information... Contact Jim Crawford ~ Atlanta Real Estate-ABR E-PRO |