Home Staging Myth Buster - "Staging doesn't make sense for properties below $100,000"

Those who say, "home staging doesn't make sense for properties below $100,000" will have those homes languish on the market unsold, racking up costs and eroding profit.  You are better off spending a little money to illustrate the potential of a property UP FRONT so that it sells immediately and for top dollar!  Seriously. 

Those who say, "home staging doesn't make sense for properties below $100,000" fall into 2 camps:

Camp #1 -- People who don't understand what staging is

• Staging is simply illustrating what a property can be used for - family life, bachelor pad, couple's nest - and more
• Staging techniques can be applied using what a current occupant already has, and rearranging things for the best views, best photos for MLS, best flow for showing
• Staging can mean bringing in rental furniture to show room size, demonstrate lifestyle and create a warm, fuzzy feeling of "ah, now this is home!"

Camp #2 - People who think we are in yesterday's real estate market

Oh, how I wish they were right!  But they're not.  Today, there are a ton of homes for sale, lots of foreclosures, lots of rehabbed REO homes, rehabs a plenty.  If you want yours to stand out, you have to make it be the "Best in Show'.  Best way to do that is through staging principles:

• Mint condition
• Colorful and fun
• Certified Pre-owned, if you can get a home warranty for the appliances, etc.
• Showing buyers how the space in each room works - what fits, what works, what just feels right.

Those who say, "home staging doesn't make sense for properties below $100,000" are being penny-wise, pound-foolish.  Let me ask you a question -

•1.     What are your monthly carrying costs?

•2.     How much will you lower your price if the property just sits there un-shown, and with no offers?

What if I told you that staging can cost as little as $300 if it's just working with what the homeowner has and up to $3,500 for a small home's-worth of rented furniture and accessories... for THREE MONTHS!!!  How much was your first price reduction again?

Those who say, "home staging doesn't make sense for properties below $100,000", gonna lose their shirt.

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It doesn't have to get that far... Please contact any one of the excellent stagers here on Active Rain. Search by state, county adn then city to find the one that's closest to you. If you're in New Jersey, I hope you'll want to find me - Juliet Johnson at http://www.JulietJohnsonStaging.com - (973) 477-7000.