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HomeGetting Ready for Showtime! Part 1 of a se...

Getting Ready for Showtime! Part 1 of a series

CONGRATULATIONS! Now you have the listing contract signed with the Seller for a saleable listing...what's next?

What do you need to do to get your new listing "ready for showtime"?

It's essential to discuss the "pre-activation" process with the Seller so they understand their role in ensuring the property "sparkles" prior to "showtime".

Why? Explain the graphic below to them.....

Market Activity

It's critical that the Seller understands that there is a group of Buyers, right now, looking for similar properties, who will be coming through the front door soon after activation in the MLS - some perhaps the same day as activation in the MLS.

It's essential therefore that everything that needs doing to get the property ready for "showtime" occur PRIOR to activation in the MLS.

In our listing agreements we insert the following clause so that we have a written instruction from the Seller that covers the gap between the signing of the listing agreement and the activation of the listing in the MLS, which keeps everyone "compliant" with the MLS rules.

SELLER INSTRUCTS THAT PROPERTY SHALL BE ACTIVATED IN THE MLS ON <DATE>

The checklist of things to do prior to "showtime" includes:

  1. Title Inspection & Home Warranty
  2. Home Inspection
  3. Home Staging
  4. Measurements and Description, Features to highlight
  5. Digital Photos and Virtual Tour
  6. MLS Data Entry
  7. Internet Marketing
  8. Toll Free Audio Tour
  9. Marketing Collateral to be placed inside the property
  10. Yard Signs, Flyers and Lockbox

The Seller's cooperation and participation is needed for the Home Inspection and Home Staging. Photos and/or video cannot be shot until those two key listing items have been completed - including any repairs needed discovered by the Home Inspection.

In the following entries in this series we'll explore the items on the checklist in greater detail. Stay tuned!

If you are considering selling a home or real estate in the Phoenix area you owe it to yourself to talk with The Marriott Group at Keller Williams Realty Professional Partners to determine whether Tony Marriott is the best real estate Broker in Phoenix area to help you with the sale of your home.The Marriott Group

http://www.phoenixarizonahomesearch.com/

http://www.marriottrealty.com/

http://www.greaterphoenix-scottsdale-homesearch.com/

Posted Saturday Apr 21
(04/22/07 02:11AM) — Randy L. Prothero - Hawaii REALTOR®

I like the approach of not putting it on MLS until the seller has gotten it ready.  I do something similar in some cases.

(04/22/07 09:13AM) — Tony Marriott, Associate Broker, CRP, CLHMS, CRB, CRS ~~ Phoenix Arizona

Nothing like putting your "worst foot forward" to turn off your largest group of prospective Buyers!

(06/19/07 09:40AM) — Robert Thomas

Tony, a great way of explaining to the seller the importance of getting your home ready for sale.

(06/19/07 10:27AM) — Tony Marriott, Associate Broker, CRP, CLHMS, CRB, CRS ~~ Phoenix Arizona

Robert - Thanks for the comment and welcome to Active Rain!

(07/31/07 11:38AM) — Lanre Folayan "Buy a home in Washington,DC"

Great blog Tony. But when you go to listing presentation,do you have this on a computer or are all of the pages printed out and you put them in a binder? How does that work?

(10/17/07 03:42PM) — Randy Lyon

Tony,

I have really enjoyed this series. It is common sense and bookmarked for future reference. You have presented the material in a very precise and convincing manner. The Phoenix board is going to flourish with you on it. Best of luck.

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