Earlier this year, I organized a twilight open house for our firm’s listings in Beverly Hills, Michigan. The office had 12 listings there at the time. My hope was twofold: to bring in potential buyers, and to attract real estate agents to preview our properties.
We did a couple of things to take this open house to the next level, and I think we had a pretty successful event.
All of the sellers who participated were very excited by the whole thing and they appreciated the effort we put into getting their homes sold.
Dmitry & Maureen, specialize in residential real estate in Birmingham, Bloomfield Hills, Beverly Hills, Royal Oak, Troy and surrounding communities. Relocation specialists. Call us at 248.961.0801
The Gas Fueled Broker Open Was A Winner
Habitat for Humanity took my house away!
Who's Shirt Will You Chose? Order Today to Support Sara or Josh in The Race for Third
Birmingham Blogger Angry at City Commission
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
Powered by the ActiveRain Real Estate Network
© 2008 ActiveRain Corp. All Rights Reserved
Wow MF, now that's what I call a marketing campaign. You covered all your bases! Special yard signs, blitzing brochures, prizes and blogging. I bet the local merchants were even happy to get into the act with all that you did.
We should all learn from this...I'm saving this post for future reference.
Thanks for being so brilliant!
kristal in denver colorado
Holy Cow!
That's awesome! Your clients are lucky to have you!
Moo
You know I thought you knocked it out of the park on that one. You did a wonderful job. The agents who participated were lucky you took care of so much.
Can you have a tour for homes in B-ham. Say between $900 -$1.1??? I need some help. ;)
That is good...that is really good.
A few questions if you have time. Where the 12 listings all in the same neighborhood or town? I might have missed that part. And twilight open houses...where they held in the evening? Or was that the theme of the event?
A totally great idea!!
Toby,
It was from 5 to 7 on a Thursday, instead of being on a Sunday. I thought that way we might catch people on their way home from work and it would be something different than the public is used to seeing.
10 of the 12 homes were in the same square mile. Two were in the adjoining square mile. The town is called Beverly Hills.
That is a great idea. Just putting all of that advertising together is time consuming, but always worth it, if you get just 1 transaction.
Beverely Hills...I might have heard of it ;) At first when i seen the twilight...the Twilight Zone them song popped into my head and was wondering how that could be made into an open house theme. I like the way you tied your online efforts into your physical marketing pieces and having it an office affair probably helped increase the success. Thanks for answering my questions.
Toby, you can go with the Twilight Zone theme in your market. Just be sure to report back so we can see how you did it.
Awesome!! Great Post - Thank You!
I just might "borrow" this idea from you guys. Staging an event around your open... awesome.
Maureen, this is a really cool idea, and if you ever need any help with a future event like this, I would be happy to help out in any way I can, by posting blogs on all my own sites about your event and proving links to your blogs about it.
Thanks, JP. I will keep that in mind. We actually had a mortgage company sponsor this. They paid for one of the print ads. Its the kind of co-marketing that can work our really well for a lender and the Realtor, IMNSHO.
I love your creative thinking! When I bring these types of ideas up to my peers they look at me like I am crazy. (O.K. maybe that doesn't have anything to do with my ideas but you get my point.) I think it shows the client a willings to go out side the "box" to achive their goal. Kudos to you!
Pete
Great Idea! I think we'll copy your great suggestion!
Jay and Linnea Hanley
Good idea! When I hold an Open House I usually do it from 2-5, which seems to catch the people who are late starters and like to see homes between 4 and 5. It also lets agents who hold opens in the neighborhood fro 1-4 a chance to see it.
What impresses me about this is how you controlled costs by leveraging technology and getting local merchants involved. It would be very interesting to look back six months from now and see just how much business this event generated. Please schedule a follow-up blog for March, 2007!