Arizona

This post idea came to me after I read a very good entry on Steph Adamo's blog titled "Tropicana Redesign", in which Steph points out that there was nothing wrong with the "old" Tropicana carton design and that the "new" look is in fact, rather awful.

The post has since been featured on Yahoo! and other places. From the reaction to this comment, I think most people agree that, at least in this case, Tropicana (or rather Pepsico) should have left it alone.

But this raises a point. Especially in these turbulent times, people are looking for something different. Marketing is no exception. Whether it's a new look or new approach, different gets noticed is conventional thinking. As a marketing consultant, I can agree and attest to this...to a point.

Sometimes tradition is also good. Take the upcoming 4th of July. Could anyone imagine it much different that it's been pretty much since the first Independence Day? How about Thanksgiving? Of course we don't want to change these things, the way we celebrate is traditional! Shame on me for even talking about it!

In these rapidly changing days and weeks when everything is moving so quickly, change can be positive, but so can stability.

Looking at the old Tropicana carton I see something that is very familiar. The new one isn't. Did they really need to change it? Well, someone at Pepsi thought so, but how about marketing tradition instead of change? Something along the lines of "everything is changing, but some things don't" or "we got it right first time, why change". You get the idea.

I call this concept "remarketing". Look at many small companies (and some large ones). You see things like "serving the community since 1982..." or longer. That implies a tradition, familiarity and a tried and true method. Why not advertise the fact?

Sometimes change isn't the way to be different. Sometimes being the only one that doesn't change can be just a unique.

I write about different marketing strategies and techniques, both traditional and non in my online newsletter Webby's Updates which you can read at www.JDELtd.com and subscribe to if you so choose. You can download this and other articles from by Small Business GENetics site, www.sbgenetics.com

The popular north Scottsdale community of Grayhawk provides a variety of real estate ownership opportunity. Mike Bruen, Associate Broker, Solutions real estate has created websites to make the home hunting process easier for the real estate buyer seeking homes for sale in Grayhawk. Maybe you are looking to see what may be available in the foreclosure market in Grayhawk. Grayhawk Bank Owned Homes can be found easily at http://www.AZ4ClosureHomnes.com or feel free to visit http://www.MikeBruen.comto search for Grayhawk homes for sale and current Grayhawk MLS listings. ALL FOR FREE! Create a Grayhawk Homes for sale custom search that you can save favorites to come back to. If you prefer search for current listing in Grayhawk by map by satellite view and look at property from a birds eye view.

As always I am happy to create a custom search for you that will keep you up to date on current listings and automatically notify you when there is a price change or a new Home I Grayhawk that becomes available. Whether you are buying r selling Grayhawk Real Estate, please feel free to give me a call to help you in any way I can. (480) 390-5140

Happy Hunting

The competition for desirable homes under $150k sales price has increased dramatically over the past several months. Multiple offers above list price are not uncommon. It is important to note that the buyer/borrower is still “protected” by the appraisal. Re-negotiations even on bank owned properties normally seem to end up setting the new purchase price equal to the appraised value. The appraisal on FHA and VA loans stays with the property for 6 months.
Also, the new national appraisal ordering system for all Conventional appraisals keeps the seller from wondering if the buyer and “his” appraiser are working together to get a lower sales price. Just some food for thought as you hopefully work to find your buyer homes in the market.

Wow, we are going to have fireworks this year (and with the rain forecasts it doesn't look like they will cancel last minute like several years past). For the past decade and a half we have been in this drought and the monsoons haven't hit yet and it's been to dry. Last year Williams decided to have fireworks and promoted it "Everyone come to Williams!", well that back fired as they started a fire right off the bat. The city of Flagstaff did a laser show with limited tickets to the amphitheater in which thousands of locals weren't able to attend do the running out of tickets before half the town knew they were available. Plus having the whole town go to Fort Tuthill at once is going to be crazy. So hooray for all this moisture, lets pray it stays and the wild fire season never comes. The fireworks will be at the Flagstaff Mall at 9 pm and can be seen in several parts of town. When I was younger we would get up on rooftops, go to Buffalo Park and several other places throughout town.

Also on the 4th of July is:

• The parade starts at 9 am downtown
• Hopi Festival at the Museum 9 to 5
  
• Craft Fair at Wheeler Park most likely all weekend
  
• The horse races at Fort Tuthill at 1:30
• Music at the Square Downtown at 4 pm
• Orchestra at the Amphitheater at 5 pm
• Fireworks at 9 pm at the mall
  

Have a fun and safe holiday weekend!

MORE INFO @:

Flagstaff Homes & Land: http://www.villagelandshoppe.com Also see: Green Flagstaff Real Estate http://www.greenflagstaffrealestate.com, Flagstaff Real Estate Blog: http://www.flagstaffrealestateblog.com, Flagstaff Homes: http://www.flagstaffhomes.net, Flagstaff Real Estate: http://www.flagstaffrealestatehomes.com, Rural Flagstaff Real Estate: http://www.yourflagstaffhomes.com