HOW TO USE YOUR HOME MARKETING BOOK

1. Create a HOME MARKETING BOOK, even if you do not currently have a listing. Use an expired listing, another agent's listing or your own home. You must have a sample to show prospective sellers during the presentation.

2. Every listing you take, with few exceptions, should have a HOME MARKETING BOOK.

3. Use a high quality binder, with a color photograph of the exterior of the home on the front. The more obvious the quality, the less likely it will disappear from the listed home.

4. Once completed, the HOME MARKETING BOOK should be placed in a conspicuous place within the home. In the entry, on a dining or other table or kitchen counter, etc. are best. It should be very visible to prospective buyers.

5. Your name, along with your company, should be printed on each page.

6. You may want to slip each page in an individual plastic, non-glare sleeve to hold the paper pages, rather than three hole punching them.

7. Make an attempt to use all the pages of the HOME MARKETING BOOK contained within this packet of material. The more comprehensive it is, the better image it projects to your seller and prospective buyers.

8. Once the home has sold and closed, you should ask the seller if they wish to keep the HOME MARKETING BOOK. If they choose not to keep it, then it makes a nice gift for the new owners. Depending on local procedures, you may give it directly to the new owners or their selling agent.

Pat Dardis is a Realtor in the province of Alberta, working in the Fort McMurray area. I am presently working for Royal LePage True North Realty. My personal web site is www.McMurraysBestHomes.com