When you want to buy a car, the pressure’s on to make the deal with that salesperson at that car dealership. You won’t hear about what’s being offered at the competing lot down the street.
That’s the exact opposite of the MLS® used by REALTORS® across Canada. In fact, MLS® is all about REALTORS® cooperating with each other, no matter what company they work for. MLS® is a complex system that boils down to big advantages for consumers: cooperation and marketing among REALTORS® mean better chances for you to succeed.
MLS® was created 50 years ago to help Canadians wanting to buy or sell properties. You’re probably familiar with REALTOR.ca, the online property guide, but what began as reams of paper chock full of listing information and photos has become an online database of properties from across the country.
REALTOR® members of the local real estate board pay for the MLS®. That board operates the local system, while the umbrella group – the Canadian Real Estate Association – owns the MLS® trademark.
Only REALTORS® can list on the MLS® and REALTOR.ca, so if you’re selling your property, you’ll benefit from the wide exposure the listing will enjoy. Other REALTORS® use the database to present the possibilities to their clients, potential buyers for your home.
If you’re in the market to buy or looking to sell, remember that the MLS®, REALTOR.ca and your REALTOR® can help make your dream a reality.
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