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There is nothing wrong with marketing to strangers, but your time and budget should be allocated proportionately.

If 80% of your business comes from clients and referrals that is where 80% of your marketing time and budget should be directed. Marketing to the low hanging fruit is not as sexy and exciting, but it is where you can expect the most business from in 2012.

Now that we enter into March 2012 - Start picking

Posted Tuesday Feb 28