I went to a marketing seminar put on by a fellow activerain member in the morning today. It was great to actually meet someone from this site, outside of this site, for the first time. I'm not sure if I should or could give anything away; Walter & David had good content and presentation.
I will reveal just that having an industry expert confirm that our underlaying attitudes and beliefs in our marketing plans are solid is reassuring. Some of the market trends & dynamics they presented were inspiring and interesting. Niche marketing, especially on the internet as they showed has the potential to be very effective. As our company institutes some of their suggestions we'll fill you in on how we are doing.
I was great to have 5 of my staff there to soak it all in. It was the first seminar that we took staff to and at the staff meeting tomorrow I get to debrief them on what they got out of it.
Keenan
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