May The Force Be With Them?

Will Volkswagen’s Super Bowl ad meet the expectations it set with last year’s ad?

May The Force Be With Them Will Volkswagen’s Super Bowl ad meet the expectations it set with last year’s ad? Ad of the year “The Force,” Volkswagen’s commercial for the 2012 Passat, which debuted during the 2011 Super Bowl, won AdAge’s Commercial of the Year award and, since being uploaded 11 months ago, has garnered close to 50 million views on YouTube, making it the most watched commercial on YouTube in 2011. Commercials now have trailers this year, taking a lesson from the movies and building on the success of “The Force,” Volkswagen has released a“teaser” for its Game Day Commercial — turning its 30 second spot into a month of advertising for VW, before the Super Bowl (or the ad) even airs.Is it the game — or is it the ads? A poll by Harris Interactive before the 2011 Super Bowl showed that more than half of the adults planning to watch the big game were doing so as much as if not more for the commercials than the game itself. Are you going to tune in on Super Bowl Sunday for the game — or for the ads?