After attending all types of seminars, taking classes galore and so on and so on, I came across this article from Agent Inner Circle and thought it was worth a try and wanted to pass along the info.
I guess half the battle when you send emails is to actually get the prospects to open it and for it to not get filtered out ETC ETC. The Agent Inner Circle suggested to instead of putting your personal information/name in the subject line, to try entering in your brokerage instead, like Keller Williams verses from Jody Sayler team. They state to make the subject something familiar that may catch their eye and not just see it as spam and quickly delete. They suggested testing the system by sending some emails one way and some the other and then try to moniter the open (request reciept, etc)
It would be nice to know if after all your hard work and hours put in that you knew if clients/prospects were actually getting and hopefully enjoying the information you are sending.
Just a thought.
Have a great real estate day,
Jody Sayler Team
Top Producing Agent recognized by Keller Williams Realty as one of the top 10 producing agents in the SW Region in 2006.
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Great Info Jody Thanks! Email isnt the same as it used to be. I know I receive 80-100 per day and if the subject doesnt catch my eye, DELETE. Good Post!
Hi Jody. I am always open to some good advice. Just like Ian said... I delete more emails than I read. I'll try your tip.
As we all receive more and more junk email it's become more and more important to catch the eye with a good subject line! Great information here Jody! Thanks for sharing.
Great tips Jody. This should help get more attention to your emails and decrease the rate of deletions.
Jody, I always think any kind of tracking system you can design to measure results is great.
Jody, and the others responding.
I thought Kellers philosophy was that your name should be the recognizable thing not KW, hence I would go with my name.
However, I have always tried to put a mini email summary in the heading, so even if it gets deleted it still gets "skimmed"
For example, if you are sending a listing don't put "NEW LISTING"
try, "gorgeous, 3 bed home in Madison-$250,000 available
or AR meeting Sat 10th at 6pm
Just don't overdo it or you will be deleted.
Provide good info.
GO KW- I just signed up for Atlanta
Thanks for the info Guy. We are not sure if we are headed there or not but if so we hope to meet you. My assistant is actually from Wisconsin, about 2 hours north of Madison. How is the market by you?
Thanks again for the tips.
I would agree with Guy's comment that KW's mantra is to promote YOURSELF, not KW, so I would continue to use The Shafer Team vs Keller Williams.
Thanks for sharing your ideas.
Alway looking for new tips. I would say try either way and see what works best for you. Personally I do not like to promote the company over myself. How about Gold Canyon Real Estate ?