A recent article on MSN.com made me beg the question, especially since I am a Listing Agent that specializes working with foreclosures.
Here's what their points are, and my personal comments. I want to here yours too!!
1) Price - this is a no brainer. We price competitively, but also take into account the condition of the houses we're pricing agianst, and how long it took the ones at the highest prices for sale. If our home isn't in the best condition, and we want to move it, we show that in price.
2) Not in foreclosure - This is a premium in the marketplace. The amount of "traditional" inventory that sells in the Phoenix-metro area is around 30% of the monthly sales. Not having to wait months for a response, and be able to close quickly will attract more buyers than not.
3) Looking your best - we try to spruce up the homes we have for sale. Sometimes, we don't though. If we want to move the house quickly, and are willing to take less than top retail price, we'll just do an as-is sale and not spend anything. What do you guys think about this?
4) Ditch the point and shoot - I am blessed in this area in that I own a pro camera and know how to use it well. I VERY rarely do traditional marketing (flyers, postcards, etc), and I know almost all of the eyeballs that see my homes will see them online first. So, like a dating site, I want my pics to "pop" and show the homes best side! Even if it's not a premium property, having great pics and a competitive price will peak more buyers interest.
5) Consider leasing - I'm seeing some of this, where the homeowners losing their homes (or walking away) are turning into great tenants, and tenants that have been saving up are finally ready, willing, and able to buy.
Phoenix metro has seen some interest changes very recently, including declining prices and slowing sales. This isn't gloom and doom, but the stats are pertinent when you are in the business of knowing how to move property! This is a great article that makes you think along those lines.
http://www.msnbc.msn.com/id/38834709/ns/business-real_estate/deck/
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