Mr. & Ms. Seller gets their home all spiffed up and ready to sell. Dusting in all the corners to make it shine. Then they put all their trust in their Realtor to market their home to sell. Why oh why, then do they place so much trust in that Realtor that they don't check their listing on MLS to see how it looks to ALL the Realtors out there who are going to show their home. And how bout ALL the buyers that are going to receive that listing from ALL those Realtors?
I've been on my soapbox for years about lousy photos that some agents use to market their listings. I just don't get it.
Take for example my search today for a home for one of my buyers. When there are hundreds of homes to go through, I do what many buyers do to narrow it down a bit. I go straight to the photos to see if anything jumps off the screen at me (that's what your house for sale should do, by the way, Mr. or Ms. Seller, jump right off the screen).
So I'm clicking along and Shazam...This home doesn't exactly jump off the page, but just about sucks my face into the computer as I try to make out exactly what I'm seeing: Here it is...in all it's glory... or not.
Yep...that's it. Actual size. Should have a disclaimer that some items may be larger than they appear, huh?
Not to worry though, our MLS obligingly corrects photos so the cover shot is of the correct size. So here's that photo:
Oh, good. That helps.
C'MON fellow Real Estate "Professionals"! If you don't know how to upload photos of the correct resolution to the MLS then ask someone to help you. Hey...call me. I'll even walk you through it for free!
Speaking of listing photos...another one caught my eye for a completely different reason.
I'm looking at homes for sale in a certain neighborhood. One house jumps out. Not because of great photos, but because it's priced $100,000 higher than the rest of the homes for sale in the neighborhood. As I scan through the listing and then through the photos to see what makes this home worth $100,000 more than the others, I come upon this photo (yes, this is the actual photo in MLS) and it all becomes crystal clear:
This home apparently comes with a man who does floors. What a brilliant marketing plan. If he does windows...I'm buying this one myself!
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