Social Media - Our New Form of Advertisement?

Social Media - Our New Form of Advertisement?

Has anyone watched the awesome NAR video on social media? It gives some great information about social media being a fundamental shift in the way we communicate, advertise ourselves as Realtors, and much more. Some of the statistics are very interesting.

According to the NAR, Gen X will soon outnumber baby boomers. Gen Y and Z consider E-mail passe as a form of communication and 96% of Gen Y has joined a social network. The fasting growing segment on Facebook is females ages 55 to 65 - that's my mom! And 90% of people use a DVR or Tivo their shows in order to skip commercials.

So when we as Realtors look at advertising, I don't think ads in newspapers, online, or print ads are going to be where the buyers are going to find us or the homes we have listed for sale. I would say it will be Facebook or Active Rain!

Social Media - Our New Form of Advertisement?