Professional Realty Council Launches New National Prototype Brokerage

Scottsdale, Arizona

On Thursday, the Professional Realty Council (PRC) launched PRC Access Realty, based in Scottsdale, AZ. Since 2006, PRC has been building a national network of background and credential checked agents that is expected to hit 30,000 members strong in a few short years. That equates to about 1 agent per every 5,000 households in the United States. The relative exclusivity positions PRC's member agents in a way that they can separate themselves from their competitors in the markets that they serve. Only PRC Council Members can offer PRC's "National Benefits for the Local Move", a managed benefits package normally reserved for national corporate transferees. To learn more visit: www.PRCStandards.net

With PRC Access Realty, PRC created a business model which is opening up new opportunities for brokers and agents. Independent brokers who want all of the benefits of a national franchise can license an office edition package for a fraction of the high costs associated with a national franchise. Agents who want to align themselves with PRC's consumer-friendly brand now have the option of joining one of the office edition brokerages (like PRC Access Realty in the Phoenix Metro Area) and can enjoy the benefits without paying the traditional high desk fees or splits of national franchises.

Professional Realty Council CEO Stephen O'Hara flew into Phoenix from PRC headquarters in Newport Beach, CA to dedicate the launch of PRC Access Realty on Thursday. Below are some of the pictures commemorating the ceremony: