Stealth Sites - Legal? Ethical?

I've noticed a disturbing correlation between the use of stealth sites and "top producing agent" status.

What impact are the stealth sites having on the total production of those that use them?

Isn't a totally "stealth" site in violation of NAR's REALTOR Code of Ethics at a minimum?

Standard of Practice 12-5

REALTORS^® shall not advertise nor permit any person employed by or affiliated with them to advertise listed property in any medium (e.g., electronically, print, radio, television, etc.) without disclosing the name of that REALTOR^®'s firm in a reasonable and readily apparent manner. (Adopted 11/86, Amended 1/07)

Standard of Practice 12-9

REALTOR^® firm websites shall disclose the firm's name and state(s) of licensure in a reasonable and readily apparent manner.

Websites of REALTORS^® and non-member licensees affiliated with a REALTOR^® firm shall disclose the firm's name and that REALTOR^®'s or non-member licensee's state(s) of licensure in a reasonable and readily apparent manner. (Adopted 1/07)

Isn't a totally "stealth" site flat out illegal in some states?

What does that say about those that use them?

Can't they be successful on a level playing field with the law abiding, ethical REALTORS?

Do they think that the rules don't apply to them?

Without their "stealth" sites would they drop off the map as a "top producer"?

What does it say to their prospective clients about the integrity clients can expect if they work with them?

If the brokerage information is clearly and prominently displayed on each page of the website - without having to scroll down to see it - then it's in compliance. But that kind of takes the "stealth" out of "stealth" - doesn't it?

Someone - please enlighten me as to how Stealth Sites can be legal, ethical and effective.