Are you thriving in today's market...

So the stock market fell by more than 700 points today and I was quite encourage about the outlook for the real estate market. You must think that I am crazy, but let me explain before you judge me. As I was driving to the office this morning I was listening to talk radio and heard a story that made me laugh. See in the North part of Phoenix there is a new development/shopping center that is opening up and needs around 260 people, so they held a job fair and had 700+ people show up. 40% of the people were from the real estate industry. This is appaling. What that number tells me is that a huge part of our industry needs to either get out of the house and go to work on their business or just get out all together.

So let me ask you this if you are still a dedicated REALTOR, are you shifting and getting your unfair share of the market? Has you shifted you business to compete in today's market? Is your office supporting you, or are they waiting for you to quit?

If you are struggling but are dedicated to surviving this market, I would highly recommend reading the book SHIFT by Gary Keller. It is a great book that details the 12 things all agents need to do right now to survive this market. Also, if you are interested Gary Keller is coming to Phoenix on Nov. 11, 2008 to present the concepts in person, so if you would like to go let me know and I will let you know how to registrar. The tour cost $20, but that also includes the book and it is open to ANY agent wanting to improve their business.