Doing the opposite: In some industries, it's the right thing to do.

If you were a fan of the Seinfeld sitcom, perhaps you recall the episode where the character George decides his life isn't working and to try doing the opposite of whatever he would typically do. Next thing you know, he met a beautiful girl, got his dream job and finally felt like his life was working. While this was a hilarious episode with a very clever idea behind it, it's was just a TV show and what does this have to do with investment real estate? Everything! Unlike brave George who was willing to try the exact opposite of what he thought was right to possibly enjoy better results, nearly everyone in the business seems insistent on continuing to use marketing approaches that just don't' work well anymore.

Imagine for a moment that you are a broker of "widgets". Your suppliers have a protocol they would like you to follow but instead you ignore it and do it your way. Your buyers tell you what kind of widgets they are looking to purchase but again, you ignore their wants and needs and buy the widgets of you're choosing. You wouldn't stay in business very long with this approach now would you? Doesn't it make much more sense to give people what they want instead of what you want? Of course it does. It is also logical to conclude that by making sure that everyone that does business with you "wins" by getting what they want, and you do it often enough, the results will be that you will find you are getting everything you want.

The Typical Approach: List, MLS, Mass Market & Cross Your Fingers
Ask any savvy large scale investor "what is most important to you" regarding new properties and 99% of the time they will say they want and need exclusive, profitable properties. Today's serious investor will not consider properties that are multiple listed, mass marketed, posted all over the Internet, etc. They want properties that are private, exclusive, that their contemporaries haven't seen, that are profitable and that have not been over exposed.

Savvy are learning this and are now aware that overexposure of their properties dramatically reduces the perceived value of their property in the marketplace. Sellers of quality properties do not believe in marketing on public sites, multiple listing services, newspapers or any other options where the property can be viewed for free. Of course their challenge is "how do you expose a property as little as possible but to the right type of investors"?

You can become a master . If you are willing to put in 18 hour days to find seller direct properties for your buyers (because if you are not direct they will not work with you) and are lucky enough to find a property exclusive enough that meets their criteria, you might just make a sale. With buyers running you ragged asking for "pocket listings", private, new to market inventory, plus all the time you will spend trying to get them the "complete" property package for them top review, there are some very long days in this business. The results most are seeing is they are spending way too much time hunting down properties that they do not end up getting LOIs on, there's not much time to find personal listings and savvy buyers will only want to see properties you are direct with the seller on. How many listings can any one person have where they are direct to the seller of a premium property? Maybe 5? And isn't it aggravating when you have 4 or 5 great property listings and yet every buyer you talk with wants something different that the handful of properties you have so it is back to "hunting" again.

The good news is that there is a better way to do this that requires a fraction of the time, gives you access to a wealth of resources that will enable more sales and that incorporates giving both buyers and sellers exactly what they want. DLG Investments has listened intently to both buyers and sellers of investment properties and is changing the face of the investment real estate market with an approach that creates a "win-win" for all involved.

DLG Investments provides a secure, membership based website featuring the most exclusive, private properties available and with seller direct representation. Our members are some of the top investors in the marketplace, the "cream of the crop".

DLG Investments offers 4 levels of membership and sellers' choose which levels their properties are exposed to. Two are free and two require a paid monthly subscription. Properties from many banks and elite sellers that require extra security, discretion and limited exposure tend to be on one of the paid subscriber levels while properties that benefit from maximum exposure tend to be on the free levels. Depending on the level of exclusivity a buyer requires, we have a membership level that is a perfect fit. While we have some incredible properties in the free membership levels, many sellers choose, one of the even more secure paid subscription options because they see an investor who is willing to pay to see premium listings as a more serious, committed, and motivated prospective buyer.

The end result is that because of our security measures, private membership base, commitment towards minimal property exposure using target marketing, and some incredibly professional representatives who help facilitate successful transactions, we are attracting the most amazing, exclusive properties available anywhere. Say, that's just savvy buyers say they are looking for isn't it? These incredible properties in turn are growing our private membership base in leaps and bounds, which brings more capable buyers to the table and enables our sellers to move their properties more quickly and successfully with DLG Investments than anywhere else.

Now, oddly enough, I'm not writing this article in search of more high caliber investors for our membership or to pick up new properties to market to our members. That said, if you are a seller or investor and have read this far, I would like to extend you a free trial membership for 30 days so you can be blown away by the elite properties we are currently marketing. Ok, back to my main purpose; due to our rapid growth, we do not have enough representatives for the number of investors in our membership. We have launched a massive recruiting campaign for new DLG Representatives throughout North America. DLG Reps do not have to move their real estate license, leave their full time career or make any changes they don't want to as a DLG Representative. In fact, there is a tremendous upside but no downside. Reps enjoy amazing resources such as access to over $5 billion worth of premium, seller direct properties as well thousands of large scale buyers. I should mention one more thing, outside of our lucrative commission structure; we also supply reps with nearly as many free leads as they wish. Please refer enthusiastic and motivated professionals to: http://opportunities.dlginvest.comto learn more about this awesome opportunity.

Please send all inquiries, correspondence or requests for a trial membership to:

Darren Prine
DLG Investments National Recruiter
www.darren.dlginvest.com
Darren@dlginvest.com
623-239-1968