Branding + Consistency

Last week I wrote a few blogs on the 7 Factors that cause Influence and how you can use one, two or all 7 of the factors to influence the outcome of a sales process or transaction.

Consistency creates trust. People can rely on you to act the same way, they can count on a similar experience whenever they encounter you or your servces. Branding is based on consistency -visual branding represents the consistent use of a logo, graphic, icon, colour, letter treatment - anything that clearly says THIS IS ME!

Add a bit of mystery, intimacy, and most of all have fun... and your brand will be recognized even in Bangkok!