How to Improve Word-of-Mouth

How to Improve Word-of-Mouth

Is your phone ringing weekly with new clients? Are clients banging on your door demanding your help? If not, it could be because you're not taking advantage of simple marketing tactics that improve word-of-mouth.

Studies prove time and time again people are more likely to do business with someone when they have been referred. Today's article describes how to improve word-of-mouth marketing so you reap the benefits of making more money and creating more relationships in less time.

Word-of-Mouth Produces Referrals

Do you deliver great service? Do clients and your partners often comment how much they appreciate you? Yet, you are not getting the amount of referrals you deserve?

If you only depend on delivering great service as a way to produce referrals, you are missing golden opportunities to increase production. In other words, great service alone isn't enough to stimulate word-of-mouth consistently, especially if you are in a downtrodden market.

Here are 3 examples that improve word-of-mouth marketing:</P.< p>

• Make your service memorable
• Use diversion tactics
• Give items with long shelf life

Read further and learn how each point strategically improves your level of service and influences clients and agents so they promote you.

Make Your Service Memorable

Your service can be remarkable, but is it memorable? Creating memories is what makes it easier for clients to talk about your service. This can be achieved by adding "wow" factors.

Consider a home purchase. Traditionally, when a client purchases a new home, a gift basket is delivered when the deal is closed. But what about collaborating with your lender and throwing a welcome party for the client? Guess who attends? ...Their new neighbors, friends, family and co-workers.

If the client is refinancing, you can add a "wow" factor by sending a gift when the loan is approved, and then again when the deal is closed. This double gifting has a positive effect, making your service memorable.

Use Diversion Tactics

Diversion means you are purposely channeling your service so it gets noticed. If you send the client a gift basket, ship it to their place of work. The girth of the package gets noticed by others and prompts questions. Questions lead to conversations.

Give Items with Long Shelf Life

It places a natural barrier against competition and promotes your service to other agents in the office.

But how can you mimic, and do it better? Lots of companies give free stuff, i.e. pens, pads, trinkets, etc. You need to go a step further and give items that have longer shelf life, like building a wall of fame.

Attend your signings, you have a photo opportunity! After the client has finished signing documents, have the college take a group photo of the client, and you. And then you frame the photo with a testimonial from the client and hang the picture on your wall at your office. I guarantee that you'll hang the picture and never take it down. Imagine decorating your wall with a picture from every signing? ...Hence, the wall of fame.