Century21 continues to make headlines with their dramatic shift away from conventional media in favor of online marketing, display ads & Google / search engine marketing. I have been following this story very closely, as it represents a very important shift in corporate mentality where such a large Real Estate company has diverted their massive advertising budget to the online market.
Century 21 claims that their new marketing efforts in 2008 boosted online lead generation by a whopping 237% over the previous year. To top that off, the company claims that their "cost-per-lead" has dropped 62% from 2007 - a figure most in the industry will find astounding.
If ever there was proof that the Real Estate industry as a whole MUST shift their fundamental thinking (and spending) into new media & online marketing, this is it.
More information from InmanNEWS on this story can be found here.
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