70-80 groups (again) at first open house! And I owe it to the internet

WHAM! I must have had 70-80 groups of people who came through my open house this past Sunday. So I did an impromptu survey to ask them how they heard about the open house.

ONLINE MARKETING RULES!

The numbers validate why it's so important to get your listing online:

80-85% said they saw my listing on the internet Some were sent by their agents. And the rest are curious neighbors.

Pictures. Videos. When I asked why they picked this particular house to visit, all of them said they liked the pictures. Others said they liked the fact that there was a YouTube video (created from my visualtour) so they have an even better idea of what to expect. It works!

Details about the open house. Many said they came because the information said that there would be a Sunday open house. Aahhh....that's also very important to put in the MLS, etc. when the first open house will be. It isn't enough just to put details about the house.

Signs. A few staggered in when they saw my signs --- signs that had fluttering metallic ribbons, and placed in strategic locations where the western sun will shine on them (my signs are hardly ever in the shade, or blocked by parked cars)

Other positive feedback.

• They liked how clean the house looks and smells. the importance of cleaning, decluttering!
• They liked how the house is staged. Even the most minimalist staging can make a difference in ambience
• Handouts. I had local maps, copies of the local magazine, copies of my latest REALTYTIMES newsletter, and my magnetic memo board with my name/number on it. People like handouts!

MARATHON

It wasn't easy getting this all done in a very short time. It was like a marathon week --- getting professional housecleaners, bringing in my own staging stuff, taking a lot of pictures, creating a visual tour, converting to video, posting on a lot of sites, creating a brochure, preparing all the handouts, etc.

OFFERS!

But now, I have five offers in hand, and more expected before the week is over. Not bad...for a SHORT SALE!

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